About the Team:
The Dow Jones B2B Industries Marketing team is looking to hire a collaborative and results-driven Senior Marketing Manager to support two of our B2B businesses - Dow Jones Newswires and Dow Jones Factiva.
As part of the Industries vertical, this B2B Industries Marketing team is responsible for driving business growth in partnership with the product and sales teams of two core businesses: Dow Jones Newswires and Dow Jones Factiva. This team runs a client centric strategy focused on developing and activating campaigns that drive awareness and growth, build our reputation and deepen relationships in select industries and accounts.
About the Role:
As Senior Marketing Manager you'll be responsible for assisting in the planning and execution of high-impact marketing campaigns to achieve B2B business objectives for Dow Jones Newswires and Factiva. Working in tandem with key stakeholders on the product, proposition and sales teams, you'll manage the execution of multi-channel marketing campaigns, such as digital and print ads, paid and organic social media, account-based marketing, and webinars.
Reporting to the Senior Director of B2B Industries Marketing, you'll work on-site in our Midtown Manhattan office at least 3 days each week.
You Will:
Collaborate with Marketing, Sales Enablement, Sales, Product, and the Business team to develop campaigns that align product, target audiences and buying groups, driving awareness, engagement, pipeline and revenue generation.
Conduct ongoing investigation into target industries and audience personas to deeply understand evolving customer needs; translate these insights into tailored value propositions for different end-user roles to ensure a clear connection between product features and customer value.
Manage the execution of end-to-end marketing campaigns and oversee creative development of campaign assets, including briefs, feedback and rollout for all campaign assets.
Test, track, and analyze the effectiveness of all campaigns and initiatives; compile regular reports to ensure marketing efforts are driving growth while strictly achieving defined ROI targets.
Support product roll-out, enhancements and new products with associated marketing promotion for the B2B products, ensuring materials are regularly refreshed.
Manage webinars in support of B2B products from end-to-end, including creation of assets, promotion schedules, and reporting.
You Have:
9+ years of B2B Marketing experience
Account Based Marketing (ABM) and Lead Generation experience preferred
Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent experience; MBA a plus
Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment
Ability to work effectively in a matrixed company model
Extensive written and verbal communication skills, and strong collaboration and influencing skills
Willingness to work in our Midtown Manhattan office 3 days each week
LI-HYBRID
Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the @type of assistance you need. This inbox will not be monitored for application status updates.
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Business Area: Dow Jones - Industries
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Base Pay Range: $140,000 - $160,000
We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
Req ID: 52985
