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Sr Marketing Manager

Houghton Mifflin • United States, United States • 2d ago

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Date:May 13, 2026

Location: US

Company: HMH

HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. As a leading provider of K-12 core curriculum, supplemental and intervention solutions, and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock students' potential and extend teachers' capabilities.

HMH serves more than 50 million students and 4 million educators in 150 countries. For more information, visitwww.hmhco.com

The Senior Marketing Manager for Field Sales Marketing is responsible for creating, developing and implementing campaigns to support Heinemann (HNM) revenue objectives on a regional and state level. Under the guidance of the VP of Marketing, the position partners closely with cross-functional teams including Sales, Product Marketing, Corporate Marketing, and Product Management. This role ensures our solutions are positioned effectively to address regional priorities, customer needs, and market trends. The Senior Marketing Manager follows best practices in creating campaigns with the most effective tactics and channels to achieve results.

Primary Responsibilities:

Engage in strategy-based marketing campaign planning that drives toward revenue goals for regional state & local area needs.

Develop and execute campaigns across multiple channels, including digital and print collateral, social media, web presence and activities, email, prospect events, and presentations, etc.

Prioritize Develop content (including blog posts and "gated" content) for strategic campaigns to increase revenue and supplement national marketing activities.

Support regional, state, and local sales events as needed with assets like registration pages, invites, and digital rooms.

Provide targeted marketing support for off-cycle or emergent product launches, collaborating with Product Marketing, Product Management and Strategy (PM&S), and Sales to deliver essential messaging, enablement assets, and go-to-market tactics as needed.

Review education trends and initiatives to enhance campaigns and tailor messaging that is on point, pedagogically sound and strategically meaningful to the customer

Engage other marketing team members during the campaign planning process to ensure applicable digital and social tactics are incorporated

Maintain knowledge of national nurture paths and effectively intersect with tactics for campaign leads.

Provide updates for campaign and state web pages or digital rooms to ensure relevant, timely HNM content is presented.

Utilize knowledge and expertise when providing input and counsel on improvements relevant to increasing efficiency and streamlining processes for Field Sales Marketing.

Maintain relationships and overall awareness of responsibilities with internal department partners.

Demonstrate proficiency in the internal tools and applications utilized by the marketing teams.

Ensure consistency and integrity of HMH company brand and brand guidelines, including style and usage.

Education & Experience:

Bachelor's Degree or equivalent work experience, preferably in marketing or education

Minimum 5 years of experience in marketing, preferably in education

Experience with traditional and digital marketing channels, including social media strategies and analytics

Knowledge of and proficiency in using Microsoft Office programs, Acrobat DC Pro, Salesforce, SharePoint

Strong project management skills, attention to detail, and ability to manage multiple projects

Excellent interpersonal, verbal and writing skills

Salary Range:

$85,000 - $98,000

LI-HW1

HMH is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, family status, marital status, pregnancy, gender identity, ethnic/national origin, ancestry, age, disability, military status, genetic predisposition, citizenship status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran, other covered veteran, or any other characteristic protected by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity. We actively participate in E-Verify.

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