Channel Marketing Manager

Robert Half • West Virginia, West Virginia • 2d ago

Description

We are looking for a Channel Marketing Manager to lead residential channel marketing efforts. This role connects sales priorities with marketing strategy, shaping programs that strengthen retail partnerships, support field teams, and expand demand across key customer segments. The successful candidate will guide multi-channel campaigns, develop audience-focused content, and use performance insights to improve engagement and revenue growth.

Responsibilities:

Build and carry out annual channel marketing strategies that align product launches, promotions, media activity, merchandising support, public relations, and sales enablement initiatives.

Oversee retail media programs with major home improvement partners, ensuring campaigns are effectively planned, launched, and optimized to support business objectives.

Produce and update marketing collateral, digital content, videos, photography, and customer-facing tools tailored to homeowners, contractors, builders, and design professionals.

Lead demand generation efforts through digital campaigns and marketing automation platforms to increase lead volume and strengthen customer engagement.

Partner with technical and product-focused teams to coordinate training resources and deliver education on product use, installation practices, and application benefits.

Strengthen field sales effectiveness by identifying useful tools, recommending process improvements, and supporting programs that address channel-specific needs.

Manage channel-related content across company websites and external platforms, maintaining accuracy, relevance, and brand consistency.

Review campaign, sales, and channel performance data on a regular basis to assess results, guide decisions, and highlight opportunities for growth.

Gather customer and market feedback to inform product positioning, future planning, and collaboration across marketing, sales, and product management teams.

Support regional marketing events and national trade show participation while coordinating internal approvals to ensure technical accuracy, legal compliance, and brand alignment

Requirements - At least 5 years of experience in marketing or sales, with preference for work in building materials or a related industry.

Bachelor's degree in Marketing, Business, Communications, or a closely related field.

Hands-on experience managing retail media platforms for major home improvement retailers, including Lowe's One Roof Media and Home Depot Orange Apron Media.

Strong understanding of channel marketing, field sales collaboration, and partner-driven campaign execution.

Proficiency with digital marketing and analytics tools such as Marketo, Google Data Studio, Microsoft Dynamics, and Adobe Creative Cloud.

Demonstrated ability to use data to evaluate performance, refine strategy, and support business decisions.

Experience developing email campaigns, B2B marketing initiatives, digital programs, and brand-building activities.

Strong communication, organization, and cross-functional collaboration skills with the ability to manage multiple priorities effectively. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

Similar Jobs

Customer Service Representative - Remote

Teleperformance USA • West Virginia, West Virginia • 8h ago

Management & Administrative

Category : Customer Service/Support About TP TP is a global, digital business services company. We deliver the most advanced, digitally powered business services to help the world's best brands streamline their business...

8h ago

Go to Apply

Account Manager V

Brightstar Lottery • West Virginia, West Virginia • 6d ago

Management & Administrative

Account Manager V Location: Nashville, TN, US, 37210DC Statewide, DC, USAL Statewide, AL, USFL Statewide, FL, USKY Statewide, KY, USOH Statewide, OH, USTN Statewide, TN, USIN Statewide, IN, USGA Statewide, GA, USStatewid...

6d ago

Go to Apply

Account Manager - Chromatography and Mass Spectrometry

ThermoFisher Scientific • West Virginia, West Virginia • 3w ago

Management & Administrative

Work Schedule Standard (Mon-Fri) Environmental Conditions Office Job Description As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our coll...

3w ago

Go to Apply

Medical Claim Analyst

CVS Health • West Virginia, West Virginia • 15h ago

Hospital & Medical

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate...

15h ago

Go to Apply

Finance Analyst II

American Red Cross • West Virginia, West Virginia • 1d ago

Finance, Accounting & Banking

Please use Google Chrome or Mozilla Firefox when accessing Candidate Home. By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are y...

1d ago

Go to Apply

Manager, Finance Data & Automation

American Red Cross • West Virginia, West Virginia • 1d ago

Finance, Accounting & Banking

1d ago

Go to Apply

Actuary - Medicare Part D

CVS Health • West Virginia, West Virginia • 2d ago

Finance, Accounting & Banking

2d ago

Go to Apply

MyChart Epic Senior Analyst

CVS Health • West Virginia, West Virginia • 2d ago

2d ago

Go to Apply

Managing Director, Risk Advisory, Global Investigations & Forensic Accounting

Ankura • West Virginia, West Virginia • 1w ago

Finance, Accounting & Banking

Ankura is a team of excellence founded on innovation and growth. Practice Overview : Ankura's Global Investigations & Forensic Accounting team assists clients with challenging issues. Our team of top professionals ar...

1w ago

Go to Apply

Field Inspector 1099 Contractor

Seek Now • West Virginia, West Virginia • 1w ago

Our Company: Established in 2012, Seek Now captures robust property data to meet the needs of customers across the insurance and real estate industries. With more than 2 million property inspections completed to date whi...

1w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)