Digital Marketing & Communications Manager

Robert Half • Towson, MD • 6h ago

Description We are looking for a Digital Marketing & Communications Manager to lead integrated marketing efforts that strengthen brand visibility, expand audience engagement, and support organizational growth in Towson, Maryland. This Long-term Contract position is ideal for a strategic marketer who can shape campaign direction, refine messaging, and bring high-impact initiatives to life across digital platforms. The role blends planning and execution, with a focus on building effective campaigns, guiding cross-functional collaboration, and using performance insights to improve results.

Responsibilities:

Develop and lead multi-channel marketing campaigns that promote programs, services, and key initiatives while aligning content, timing, and audience strategy.

Establish clear messaging frameworks and market positioning that help teams communicate consistently across digital and promotional channels.

Plan and oversee email marketing initiatives, including audience segmentation, content coordination, deployment, and performance optimization.

Manage paid digital advertising efforts such as Google Ads and paid social campaigns to increase reach, engagement, and conversion opportunities.

Analyze campaign performance using Google Analytics and related reporting tools, then translate findings into actionable recommendations.

Partner with internal stakeholders to define campaign goals, prioritize high-value initiatives, and support execution within established marketing standards.

Provide hands-on leadership for select high-priority projects, ensuring deliverables are completed effectively and on schedule.

Create practical guidance and campaign structures that enable staff to execute marketing activities with consistency and measurable impact. Requirements - 3+ years of experience in digital marketing, communications, or a closely related field.

Demonstrated success developing and managing marketing campaigns across multiple digital channels.

Hands-on experience with email campaign strategy, execution, and performance tracking.

Proficiency in Google Ads and paid social platforms for campaign planning, management, and optimization.

Strong working knowledge of Google Analytics and the ability to interpret data to improve marketing outcomes.

Ability to develop messaging and audience strategies that support engagement and revenue-focused objectives.

Strong project management and collaboration skills, with the ability to guide teams and balance strategic planning with execution. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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