Sponsorship Marketing Manager

NRG Energy, Inc. • Houston, TX • 2h ago

Welcome to the intersection of energy and home services. At NRG, we're all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner and more connected future. We deliver innovative solutions that make our customers' lives easier-helping them power, protect, and intelligently manage their homes and businesses. To do this, we need creative and talented people to join our company.

We offer a dynamic work environment and a unified and inclusive culture. NRG fosters a strong sense of belonging that leads to better collaboration and business performance. Our company programs are designed to help employees develop the skills they need for success now and in the future. In everything we do, we aim to champion our employees and bring value to our customers, investors and society.

More information is available at www.nrg.com. Connect with NRG on Facebook, Instagram, LinkedIn and X.

Role Summary

The Sponsorship Marketing Manager supports strategy, planning, and execution of integrated sponsorship marketing programs that help drive the Texas Consumer business priorities and brand presence across markets. This role partners closely with internal teams, agency partners, and sponsorship properties to deliver high-impact programs that increase brand awareness and consideration, deepen customer engagement and create customer appreciation events to drive measurable business outcomes.

The ideal candidate is a strategic marketer, strong project manager, and collaborative leader who thrives in a fast-paced, event-driven environment and excels at translating sponsorship assets into meaningful brand experiences.

Essential Duties & Responsibilities

Support the planning and execution of integrated sponsorship marketing programs, ensuring alignment with defined business, brand, and customer objectives.

Develop and activate sponsorship strategies across teams, events, and partnerships that drive fan engagement through digital, social, experiential, and community platforms.

Campaign management, including project briefs, timelines, budgets, deliverables, and ongoing stakeholder communication

Collaborate cross-functionally with Sales, Marketing, Community, Operations, Public Relations, and agency partners to ensure seamless, well integrated programs using across digital, social, broadcast, print, video, and experiential channels.

Execute sponsorship activations and event logistics, including experiential activations, on-site execution, staffing coordination, vendor management, premium distribution, and run-of-show planning.

Support fulfillment of contractual sponsorship assets, customer promotions, and partner deliverables to maximize value and performance.

Develop presentations, recaps, and reporting materials that clearly communicate objectives, execution, performance, and insights to internal teams and external partners.

Evaluate new sponsorship opportunities by assessing strategic fit, audience relevance, projected value, and resource requirements.

Analyze campaign performance, fan engagement, and activation metrics to measure impact and inform optimization and future planning.

Stay informed on industry trends, sports landscapes, market dynamics, and cultural moments to continuously evolve and strengthen sponsorship strategy.

Serve as a brand ambassador and, when appropriate, represent the company as a spokesperson at events, community initiatives, and partner activations.

Support content creation and the full sponsorship content lifecycle, including real-time social amplification and post-event reporting.

Skills & Qualifications

Strong strategic mindset with the ability to translate business objectives into actionable sponsorship and marketing solutions.

Proven experience in sponsorship marketing, brand strategy, or integrated marketing.

Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.

Clear written and verbal communication skills, with experience creating executive-level presentations and materials.

Proven ability to collaborate effectively with cross-functional teams, agency partners, and external sponsorship properties.

Working knowledge of digital, social, experiential, and content-driven marketing programs; experience with marketing analytics and performance measurement preferred.

Comfortable working on-site at events and partnering closely with internal teams, ambassadors, and external stakeholders.

Requirements

Bachelor's degree in Marketing, Business, Sports Management, or a related field.

5+ years of experience in sports marketing, sponsorships, partnerships, or brand marketing.

Strong strategic thinking, communication, and analytical skills.

Experience working with sponsors, agencies, and/or professional sports properties.

Working Conditions

Must be based in the Houston area, working in the Houston office 4x week

Must be willing to work evenings and weekends to support on-site activity at events as needed. (~20%)

Some domestic, overnight, weekend or evening travel may also be required to support events, production, or other company activity.

Requires lifting and event setup as appropriate to perform duties and responsibilities.

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster\screen\reader_optimized.pdf)

Official description on file with Talent.

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