Program Manager, Customer Marketing

Staples • Framingham, MA • 5h ago

Our marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

The Program Manager, Customer Marketing, is responsible for managing our weekly promotional CRM assets including email, SMS and Push notifications program and supporting the go-to-market (GTM) calendar by developing channel recommendations, targeting strategies, and messaging guidance for each campaign. This role partners closely with Brand Marketing to translate campaign objectives into effective, customer-centric email executions that drive engagement, conversion, and long-term value. This role reports to and supports the Director of Omni Loyalty & Customer Marketing , working closely with multiple teams including marketing operations, brand marketing, creative, portfolio, analytics, and more to bring campaigns to market and measure performance against multiple KPIs.

What you'll be doing:

Own end-to-end planning of weekly promotional campaigns, including email, SMS and Push.

Partner with merchandising and portfolio teams on offer prioritization and develop monthly strategies that support the go to market calendar.

Manage wireframes and execution with marketing ops team

Collaborate with Brand Marketing to support the GTM calendar with CRM-specific recommendations for each campaign, including Email, SMS and Push notifications

Provide strategic guidance on:

Assets recommendation and cadence

Audience segmentation and targeting

Message hierarchy and CTA strategy

Ensure campaigns adhere to brand standards, CRM best practices, and deliverability requirements

Partner with cross-functional partners to execute campaigns on launch dates, ensuring accuracy and quality across all channels.

Track and analyze campaign performance using key email KPIs (open rate, click rate, conversion, traffic, revenue, etc.)

Deliver post-campaign readouts with insights and recommendations

Ensure campaigns adhere to brand standards, CRM best practices, and deliverability requirements

What you bring to the table:

A cross-functional collaborator who can build alignment across internal teams to drive shared goals and strategy. Also has the ability to work well independently.

Excellent oral and written communication skills and strong interpersonal skills.

Detail oriented, highly organized individual with proven project management skills.

Experience managing multiple projects and deadlines at one time, pivots quickly to changing priorities and campaign timelines.

Basic Qualifications

5+ years of related marketing experience

Strong proficiency in Microsoft Office suite (PowerPoint, Excel, etc.)

Demonstrated ability to manage multiple priorities and hit deadlines

Preferred Qualification s

Bachelor's Degree preferably in Marketing

Previous experience in CRM marketing, preferred.

Get great perks.

Bonus plan and generous amount of paid time off, including one Floating Holiday each year

Flexible work arrangements, including flexible work hours

401(k) plan with company match, medical, dental, vision, life and disability insurance with many more optional benefits

Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.)

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.

LI-KA1

Staples is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender idenity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

For individuals with disabilities that need additional assistance at any point in the process, please call 1-888-490-4747 for more information.

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