Otsuka America Pharmaceutical, Inc. believes in a customer engagement approach designed to better deliver on patient, caregiver and HCP expectations in the treatment of rare diseases. This model is built around where patients get their care-locally, with the intent to better serve patients, caregivers, and healthcare providers, delivering a higher quality experience that ultimately is focused on improving patient care. Otsuka's Rare Disease Selling Model creates a unified focus among account management, medical, patient access, market access and total office education to engage physicians and identify opportunities to improve the patient experience. Through this matrix model, customers will experience coordinated and seamless support to provide the extraordinary care to the patients they serve.
The Rare Disease Account Manager will report directly to the Area Business Lead, Rare Disease, coordinating with cross functional colleagues in Medical (MSLs), Market Access (RAMs), and Patient Support (PELs), Though Leader Liaison (TLL) under appropriate guardrails. This individual will serve as the main point of contact/connection to healthcare provider (HCP) customers and accounts and should have a wide breadth of expertise, (e.g. able to address complex on label information based on approved content in a competitive landscape.
Position Overview
Purpose:
The Rare Disease Account Manager will work collaboratively with cross functional peers to develop a dynamic business plan and execution strategy for engaging with key systems of care to create joint value for Otsuka, customers, and patients.
Key Responsibilities:
The Rare Disease Account Manager will work with the Area Business Lead, Rare Disease to develop a territory-specific business/account plan to include strategies and tactics aimed at increasing disease-state awareness, implementing diagnostic approaches, identifying and pursuing business opportunities and meeting sales goals in a rare disease space.
Communicates and collaborates within a cross functional team (i.e. other RDAMs, brand marketing, market access, medical affairs and thought leader liaisons) necessary to meet business objectives.
Develops in-depth knowledge of current and future competition and executes sales strategies to effectively compete and achieve patient acquisition and revenue goals.
The RDAM will build and maintain proficiency in relevant disease states, patient and clinic experience, market landscape and product knowledge.
Effectively utilize all available tools, technology and resources to analyze and identify market opportunities trends.
Proven ability to navigate and identify opportunities through dynamic healthcare landscape including academic institutions, IDNs, community practices, and local patient advocacy groups
Ability to successfully execute upon a rare disease selling model.
Sponsor and display at relevant congresses and society meetings.
Demonstrated expertise with longer selling cycle and complex patient journey across portfolio of products.
Key Sales Capabilities:
Territory Analysis / Business Planning
Uses competitive data and business reports to track progress and uncover opportunities, including sales data and promotional budget?
Displays knowledge of territory and business conditions that impact sales results to establish near term priorities for his/her territory business plan?
Responds compliantly to competitive threats and opportunities?
Educates office staff on payer guidelines and reimbursement procedures to increase pull through?
Effectively utilizes promotional materials?
Selling Skills, Engagement & Account Pull Through
Maintains ongoing awareness of internal support team resources available throughout the ecosystem and utilizes appropriately?
Applies market and industry knowledge to overcome objections and influence prescribing habits during the total office call?
Identifies territory professional groups to network and ensure access/exposure to potential key opinion leaders?
Builds strong relationships with all key office/practice personnel and focuses on patient health in conversations with all staff members. Takes personal responsibility for follow-through and providing value to the accounts by providing accurate information in response to their needs?
Delivers effective and balanced office calls and sales presentations utilizing the appropriate approved marketing materials and technical references (e.g. studies, package inserts, etc.) with clarity and confidence to help HCPs enhance patient outcomes; demonstrates competent product knowledge of own product and competition
Qualifications
Required:
Bachelor's degree
Preferred:
MBA or other related graduate degree
3+ years sales experience in rare disease, immunology, renal, oncology, and/or hospital account manager is strongly preferred
Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals in a fast-paced dynamic sales environment
Candidate must display intellectual curiosity, business acumen, perseverance, relationship mastery, collaboration, passion for the patient
Ability to interpret, analyze and leverage data to identify trends, gain insights, drive pull through, and lead live engagements with customers in the local business environment
Demonstrates strategic thinking to create a customer/account engagement plan, taking a dynamic and collaborative approach to maximize the business
Exhibits intellectual curiosity and maintains ongoing awareness of trends in his/her area of expertise and leverages knowledge and insights to positively impact the business
Respectfully collaborates to cultivate partnerships with a variety of internal and external stakeholders and incorporates these diverse views into decision making process within a complex and competitive healthcare environment (e.g., payers, health systems, matrix partners)
Apply expert knowledge of the marketplace, applicable competitors, industry, and matrix functional activities/plans to anticipate and optimally manage business opportunities and challenges in an ambiguous environment
Demonstrates a commitment to ethical business practices, an understanding of regulatory standards, and the ability to execute business activities in compliance with Company policies and guidance.
Facilitates clinical dialogue that compels the customer to act on behalf of their patients and engage the entire account to understand any obstacles that exist to provide appropriate solutions to ensure customer needs are met
Develop and position Otsuka as a leader with key Nephrology stakeholders and other specialty customers and targeted accounts (large group practices and community practices)
Travel:
Field travel, by car - must reside within a commutable distance of 50 miles from the primary city in the sales territory.
Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.
Minimum $132,000.00 - Maximum $205,395.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.
Application Deadline : This will be posted for a minimum of 5 business days.
Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka .
Disclaimer:
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) .
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