Digital Marketing Manager

Unum Group • Chattanooga, TN • 5h ago

Job Posting End Date: May 11

When you join the team at Unum, you become part of an organization committed to helping you thrive.

Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life's moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this, we provide:

Award-winning culture

Inclusion and diversity as a priority

Performance Based Incentive Plans

Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability

Generous PTO (including paid time to volunteer!)

Up to 9.5% 401(k) employer contribution

Mental health support

Career advancement opportunities

Student loan repayment options

Tuition reimbursement

Flexible work environments

All the benefits listed above are subject to the terms of their individual Plans .*

And that's just the beginning...

With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you're directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today!

General Summary:

This position is responsible for establishing and managing digital marketing campaigns for Colonial Life and Unum US. This role supports the development, implementation, and analysis of data-driven demand generation strategies aimed at achieving program specific goals. This position leads the digital strategy for programs and campaigns to support our business initiatives through partnership with our brand and advertising initiatives. This position reports directly to the Digital Marketing Director.

Principal Responsibilities and Duties

Guide the development of the digital growth marketing strategy, focusing on lead generation, customer acquisition, conversion optimization, nurture and return on investment KPIs

Planning of digital marketing strategies inclusive or web, SEO/SEM, email, social media, webinars, and display advertising

Works with internal stakeholders to develop strategy on all digital channels

Measuring and reporting on the performance of all digital marketing campaigns

Identify trends and insights, and optimize spend and performance based on the insights

Recommends opportunities for A/B testing to continually optimize campaigns and tactics across various media, creative, and marketing assets

Coaches cross-functional teams on best practices for digital marketing tactics (emails, landing pages, forms, ads, etc.)

Manage relationships with outside vendors and agency partners

Provide input for turning digital leads into opportunities, defining the lead journey, email nurture campaigns and setting the right parameters to optimize the conversion rate

Monitor the latest technology and digital marketing trends and serve as a subject matter expert for Digital Marketing activities, identifying and applying best practices in digital marketing

Collaborate with UI/UX designers, product managers, business analysts, and developers to identify and solve business needs

May perform other duties as assigned

Job Specifications

4-year college degree required with at least 5 years of Marketing experience with an emphasis on funnel reporting and analytics, and lead generation processes

A high degree of initiative, creativity and problem-solving skills will be expected

Ability to turn data into actions

Ability to quickly combine diverse datasets to build clear, concise reports

Strong understanding of media, marketing-sales funnel metrics, and how they can be analyzed

Experience in managing reporting/metrics collection and analysis in relevant systems

2-3 years of Google Analytics preferred (or Google Analytics certified)

Google AdWords Certified or Bing Ads Accredited Professional preferred

1-2 years of experience working with Google Tag Manager

Experience working in business intelligence platforms a plus (Qlikview, Tableau, Domo, etc.)

Knowledge and/or experience of SQL a plus

Proficient in Salesforce and Marketing automation platforms (Salesforce and Sitecore a plus)

Proficiency in Excel and PowerPoint

Strong interpersonal skills, ability to work with and manage cross functional teams

LI-JQ1

~IN1

Unum and Colonial Life are part of Unum Group, a Fortune 500 company and leading provider of employee benefits to companies worldwide. Headquartered in Chattanooga, TN, with international offices in Ireland, Poland and the UK, Unum also has significant operations in Portland, ME, and Baton Rouge, LA - plus over 35 US field offices. Colonial Life is headquartered in Columbia, SC, with over 40 field offices nationwide.

Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.

The base salary range for applicants for this position is listed below. Unless actual salary is indicated above in the job description, actual pay will be based on skill, geographical location and experience.

$89,400.00-$183,500.00

Additionally, Unum offers a portfolio of benefits and rewards that are competitive and comprehensive including healthcare benefits (health, vision, dental), insurance benefits (short & long-term disability), performance-based incentive plans, paid time off, and a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not. All benefits are subject to the terms and conditions of individual Plans.

Company:

Unum

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