Manager, Marketing, Film & TV Masterworks

Sony Music Entertainment • New York, NY • 2h ago

About Sony Music EntertainmentAt Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.Sony Music Entertainment is a member of the Sony family of global companies.We are looking for a Manager, Marketing, Film & TV to join our Soundtracks Marketing team. What you'll do: Drive day-to-day marketing and project management across film and TV soundtracks, presentdetailed marketingcampaigns on top tier projects forpartners/IP owners, analyzewhat'sworking (or not) and being able to pivot based onperformance. Work with internalpartnersandhigh-profileexternal partners tocreate integrated campaigns from start to finish across digital, social and offline platforms. Are comfortable workingsoloandco-leading projectswitha variety of IP-driven soundtrack projects, working with licensors, artist managers, creative partners,publicistsand our digital strategy & content colleagues. Overseecampaign assetcreation, presentation decks, timelines& meta data optimization Participate in creative planning to create big marketing ideas and ensure a continuous flow of content Collaborate closely with digital and commerce teams to formulate and implement digitaladvertisingplans, social mediarolloutsand DSPadvertisingcampaigns. Managebudgetsand communicate campaignstatuses including sales performance, withbothinternal stakeholders andexternalpartners. Championexisting processes andinitiatenewideasaround campaign development to streamline execution. In collaboration withdigital strategy colleagues,drive soundtrack visibility through social media,influencerpartnerships,giveawaysand fan accounts. Together you will interpretresults and report campaign initiative performance to internalstakeholdersandidentify process optimization opportunities, if any. Cometo the table with disruptive marketing ideas and inspireinnovation across the team, especially in the digital sphere. Strategize release planning andanticipateproject needs in advance of deadlines. Candidate will alsocontribute to creating IPpitchdecksand senior level executive presentations.Who you are: 4+ years'experience in a marketing positioninthe music industryor broader entertainment space. Strongproficiencyinleveragingsocial mediaplatforms (X, Meta, Tik Tok, YouTube, etc.)asstrategicmarketing tools. Excellent presentation, communication and analysis skills. Ability to handle multiple projects andoperateeffectively in afast-paced, sometimes high-pressureenvironment. Ability to forge excellent internal communication with team members as well as build excellentinternal and externalprofessional working relationships. Candidates should be creative, innovative, detail-oriented and resourceful. You are a team player and are comfortable exchanging and receiving feedback to manifestthe best results. An agile thinker who canshift priorities when and how the situation requires it, showing an adaptability to pivoting thoughts,plansand processes. Advancedknowledgein digital marketing, social media trends/management, CRM, fan engagement&influencer marketing required Familiaritywith meta data optimization * Proficiencyin Can

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