Marketing Manager

Smurfit Westrock • Michigan, Michigan • 3w ago

The opportunity:

Smurfit Westrock is seeking a Marketing Manager, Home, Beauty, Personal Care, & Healthcare (HBH) to support organic growth across home, beauty, personal care, and healthcare end markets through insight-led, analytically-driven marketing strategies.

Reporting to the Director of Marketing, HBH, this role will focus on building a deep understanding of HBH end markets\u2014including beauty, personal care, OTC healthcare, home care, and medical-related segment sand translating market and customer insights into targeted marketing strategies that support sales growth and portfolio adoption. A core emphasis of this role is end market analytics, identifying trends that influence packaging demand, materials, formats, sustainability expectations, and go-to-market opportunities.

How you will impact Smurfit Westrock:

Marketing Strategy

Serve as a marketing partner and point of contact for the HBH sales teams, supporting customer and segment-level growth initiatives

Support the development and activation of end market strategies by analyzing HBH end market data to identify priority sub-segments, emerging trends, and attractive profit pools

Review end market and customer analytics to understand trends impacting packaging demand, including product innovation, regulatory changes, sustainability requirements, channel shifts, and consumer behavior

Translate market insights into actionable marketing strategies, value propositions, and campaign priorities that help sales teams win with customers

Develop a strong working knowledge of Smurfit Westrock\u2019s HBH portfolio of packaging solutions and assess applicability to customer and end market needs

Partner with innovation to identify portfolio gaps and provide insight-based input on new product or solution opportunities

Content Development

Collaborate with marketing communications to develop industry-relevant content, including thought leadership, sales tools, and case studies that demonstrate Smurfit Westrock\u2019s HBH expertise

Support marketing communications in activating targeted campaigns for HBH customers and segments; track performance and share insights with sales and marketing partners

Build foundational expertise in HBH customer buying behaviors and decision drivers through close partnership with Sales and Design teams

Sales Enablement

Contribute to sales enablement efforts by developing training materials and messaging that improve sales credibility and demonstrates Smurfit Westrock\u2019s differentiated value proposition with HBH customers

Assist with preparation for customer meetings, internal strategy discussions, and industry events

What you need to succeed:

Bachelor\u2019s degree in Marketing, Business, Analytics, or a related field

5+ years of experience in marketing, market intelligence, analytics, or a related commercial role

Experience in or exposure to Home, Beauty, Personal Care, or Healthcare industries (brand, packaging, CPG, or adjacent industries) preferred

Strong analytical mindset, with experience using data to identify trends, identify market sizes, and support strategic decisions

Demonstrated interest in end market analysis, customer insights, and understanding how external trends impact demand

Experience partnering with sales or cross-functional teams to support growth initiatives

Siemens Energy • Ohio, Ohio • 14h ago

Management & Administrative

A Snapshot of Your Day This role is remote. Join Siemens Energy as a Client Manager, where you will be the vital link between our innovative service solutions and key clients in the Compressors and Steam Turbines sectors...

14h ago

Go to Apply

Client Sales Manager

Siemens Energy • Virginia, Virginia • 14h ago

Management & Administrative

14h ago

Go to Apply

Distributor Sales Manager

Allegion • Ohio, Ohio • 14h ago

Management & Administrative

Creating Peace of Mind by Pioneering Safety and Security At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 40 brands, 14,000+ employees globally and pr...

14h ago

Go to Apply

ADMINISTRATIVE OFFICER

Commander, Navy Installations • Virginia, Virginia • 20h ago

Management & Administrative

Summary You will serve as a ADMINISTRATIVE OFFICER in the COMMANDER NAVY INSTALLATIONS COMMAND (CNIC) of NAVAL SUPPORT ACTIVITY NORFOLK NSY. Responsibilities You will supervise, manage, oversee and provide a variety of a...

20h ago

Go to Apply

Customer Service Representative

CVS Health • Oregon, Oregon • 1d ago

Management & Administrative

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate...

1d ago

Go to Apply

Certified Marine Service Technician - Full Time

Cabela's • Virginia, Virginia • 2d ago

Management & Administrative

POSITION SUMMARY: The Marine Service Technician perform all service and warranty repairs on boats, motors, trailers or ATVs in a timely and efficient manner according to manufacturer specifications. ESSENTIAL FUNCTIONS:...

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)