Job Description
A client of Insight Global is looking to add a Digital Marketing Strategist to their team in the St. Louis, MO area. This role will support day-to-day digital marketing efforts by building and maintaining landing pages for campaigns, creating and updating website content, posting blogs, and managing web forms tied to marketing initiatives. The Digital Marketing Strategist will partner closely with stakeholders to help plan and execute digital strategies, clearly explaining recommendations, updates, and results in a way that's easy to understand. They will work within a CMS to ensure content is accurate, timely, and aligned with brand and campaign goals. They will also make some HTML updates as needed, and collaborate with teams to ensure the website remains optimized, compliant, and effective.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
3+ years of experience in a digital marketing, web, or content-focused role
Hands-on experience working within a CMS (any comparable platform)
Strong content creation skills (web content, landing pages, blogs, campaign assets)
Working knowledge of HTML (comfortable making basic edits/updates)
Experience building and managing landing pages and web forms for marketing campaigns
Ability to clearly explain concepts, decisions, and results to stakeholders Experience with ADA / accessibility compliance
Background in website analytics and performance tracking
Experience translating analytics into insights and recommendations
Familiarity with Heap Analytics (or similar web analytics tools)
