Marketing Manager - Healthcare Vertical

Advance Local • Iselin, NJ • 2h ago

Job Description

Remote-based position

Advance Local is hiring a Marketing Manager to help grow and evolve our Advance Healthcare Marketing brand nationwide. In this role, you'll lead B2B campaign strategy and execution-from content and creative development to email/lead gen, segmentation, and ROI reporting-partnering closely with Marketing Content, Creative, and Marketing Operations. If you're equal parts creative and data-driven, enjoy leading cross-functional work, and want to make measurable impact in healthcare marketing, we'd love to meet you.

The base salary range is $70,000 to $80,000 per year.

In this role you will:

Strategize with Marketing Content Director to build all campaigns for one Healthcare Marketing brand.

Manage content calendar, website posting, social media posts.

Create or coordinate creation of content for whitepapers, posts and campaigns designing surveys, conducting research, and identifying subject matter experts for content creation.

Collaborate with Creative Director to order creative for all campaigns, collateral, Swag, booth materials, video, podcasts and more.

Collaboration with Marketing Operations Director to:

Design email sequences and coordinate lead generation forms for campaigns.

Report on lead generation attribution and marketing automation metrics.

Leverage data and CRM insights to identify customer segments, optimize campaign performance, and report on ROI to stakeholders.

Manage cross-functional projects, ensuring alignment with business objectives, brand standards, and timelines.

Collaborate with internal teams to ensure consistent brand messaging across digital, print, and in-person channels.

Contribute to a culture of innovation by bringing curiosity and examples of creative use of AI in professional marketing settings.

Our ideal candidate will have the following :

Bachelor's degree in marketing, communications or related discipline required

Minimum 5 years' relevant marketing experience required with an emphasis on digital marketing

Experience managing and developing teams

Experience with Email marketing required

Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments

Experienced in using various media to effectively reach audiences (e.g., social media, mobile, email, search; ability to determine appropriate channels for the distribution of various products and services

Understanding of B2B digital strategies, products/services, product positioning and strengths/weaknesses

Be a creative thinker but also play a direct role in executing the details themselves

Exceptional writing, presentation, project management, leadership, organizational and communication skills

Strong people skills to work with all levels of management and across departments

Experience utilizing CRM software

Experience shooting and editing basic social media video a plus

This job requires reliable transportation to attend meetings/events.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance Originals, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Catalyst IQ, Cloud Theory, Fox Dealer, Hoot Interactive, Search Optics, Subtext.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

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