Marketing & Social Media Manager - Rocky

Rocky Brands, Inc • Nelsonville, OH • 3h ago

Description

The Marketing and Social Media Manager will manage all phases of corporate marketing programs. They will implement revenue generating campaigns via social commerce on several social channels while developing and executing a holistic online marketing plan and ensuring departmental goals are reached.

Essential Duties and Responsibilities:

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:

Provide social news and trend insights; share best practices for social interaction and social commerce and pprofessionally represent the Rocky Brand portfolio online.

Manage social community promoting, engagement, and conversation monitoring, then manage the social communities to generate consumer engagement, brand interaction and sales conversion.

Analyze and track department project success against department goals, benchmark results and provide ongoing strategic recommendations.

Participate in and manage Facebook, X, Pinterest, Linked-in, You Tube, TikTok, etc.

Create and post relevant text, images, and videos on the appropriate Social platforms.

Coordinate with Product, eCommerce, Creative, and Marketing teams to ensure product launches go live on schedule with complete, brandaligned content.

Manage all productrelated content for the brand website, ensuring accuracy of descriptions, features, specifications, pricing, photography, and merchandising assets.

Support digital asset management by organizing, tracking, and distributing product images, videos, and marketing materials for use across website and social channels.

Develop annual marketing plan in conjunction with the Vice President, Brand General Manager, focusing on meeting organizational objectives.

Lead the development of end-to-end implementation plans for various channel marketing activities, including promotions, visual, online, branding and other business endeavors that boost the company's market share.

Identify key on-brand influencers to partner with. Develop these relationships by seeding product and providing content direction while managing and running campaigns through the influencer marketing platform (e.g. MAVRCK).

Support senior management in various projects or initiatives outside of Social Enterprise as needed.

Manage the marketing budget for the brand/segment and coordinate all marketing activity for the Brand.

Work cohesively within a multi-departmental team that is responsible for the research, development and launch of new product collections.

Manage an internal and/or external creative team to execute all aspects of print, broadcast and online production, receipt and distribution.

Manage all aspects of sponsorship negotiations and activation.

Specify market requirements for current and future products by researching, analyzing and monitoring financial and demographic factors, and conducting market research supported by ongoing visits to customers and non-customers to identify increased sales.

Monitor, review and report on all marketing activity and results.

Assist in establishing strategic marketing plans to achieve corporate objectives for products and services to maintain a consistent corporate image.

Develop and execute marketin

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