Marketing Manager
About the Role
The Marketing Manager plays a critical role in driving growth across a diverse brand portfolio by developing and executing innovative brand and trade marketing programs that increase awareness, trial, and sales velocity across all channels.
This role is responsible for creating scalable, insight-driven marketing initiatives that connect long-term brand strategy with strong in-market execution. Working cross-functionally with Sales, National Accounts, and external partners, the Marketing Manager brings bold, retail-ready ideas to life across on-premise, off-premise, and emerging channels.
Success in this role is measured by the ability to develop impactful programs, elevate brand presence, and deliver measurable growth in distribution and sales performance.
Key ResponsibilitiesBrand & Trade Marketing Strategy
Develop and execute integrated brand and trade marketing programs across a multi-brand portfolio
Translate brand positioning into disruptive, channel-ready marketing initiatives
Support annual and seasonal marketing planning tied to key consumption occasions (e.g., Summer, Holiday, Halloween)
Ensure consistency of brand voice, visual identity, and messaging across all consumer and trade touchpoints
Identify new in-market positioning opportunities to drive relevance, differentiation, and growth
Program Development & Innovation
Build scalable marketing programs deployable across multiple channels, including:
In-store merchandising and point-of-sale materials
Digital and shopper marketing initiatives
Experiential activations and events
Develop core marketing assets, including:
Brand toolkits
Campaign guidelines
Sell-in and sales support materials
Generate innovative ideas that drive incremental distribution, visibility, and consumer engagement
Partner with agencies, vendors, and external partners to ensure timely and effective program execution
Sales & Channel Support
Collaborate with Sales and distributor teams to adapt marketing programs across:
On-premise accounts
Independent retail
Regional and national accounts
Provide tools and resources that support distribution growth and best-in-class in-market execution
Support go-to-market strategies for new product launches, limited-time offerings, and innovation initiatives
Insights, Analytics & Performance
Leverage syndicated data (e.g., Nielsen, IRI) and internal reporting to identify growth opportunities and inform strategy
Track and report on program effectiveness, including:
Sales impact
Brand visibility
Execution quality
Translate insights into actionable recommendations to optimize future programs and investments
Planning & Cross-Functional Collaboration
Manage timelines, budgets, and deliverables across multiple concurrent initiatives
Partner with creative, operations, and supply chain teams to ensure alignment and feasibility
Support innovation and new product development through marketing strategy and launch planning
Qualifications
Bachelor's degree required
4+ years of experience in brand, trade, or shopper marketing within beverage alcohol or consumer packaged goods
Strong understanding of multi-channel marketing, including on-premise and off-premise environments
Proven experience developing integrated marketing programs from concept through execution
Experience leveraging syndicated data (Nielsen, IRI) and translating insights into action preferred
Proficiency with Microsoft 365
Strong organizational and project management skills
Ability to manage multiple priorities in a fast-paced, entrepreneurial environment
Key External Relationships
Distributor sales and marketing teams
Agency and creative partners
POS and merchandising vendors
Event and experiential partners
Why Join This Opportunity
This organization values its people as a key driver of success and offers a competitive compensation package along with comprehensive benefits. Employees have access to medical, dental, and vision insurance; a 401(k) retirement plan with company match; paid time off and holidays; disability and life insurance; flexible spending accounts; and additional benefits designed to support long-term career growth. The role also provides meaningful opportunities for professional development and continued learning within the wine and spirits industry.
Job Type & Location
This is a Permanent position based out of New Rochelle, NY.
Pay and Benefits
The pay range for this position is $110000.00 - $150000.00/yr.
Offers a competitive employment package for its employees, particularly in sales and management roles, including medical, dental, and vision insurance, 401(k) plans with company match, and paid time off. Employees often receive perks like free wine samples, and roles often come with bonuses and reimbursements. Comprehensive Insurance: Medical, dental, and vision insurance plans. Retirement & Financials: A 401(k) plan with company matching, along with disability and life insurance. Perks & Lifestyle: Perks often include free wine samples, occasional free lunches/snacks (e.g., Bagel Mondays), and a family-oriented work atmosphere. Compensation Structure: Competitive base salaries for specialized roles (e.g., Sales Representatives) and performance-based bonuses. Job Support: Reimbursements for business expenses, including cell phone expenses and auto allowances for, for instance, California market managers. Leave: Paid Time Off (PTO) and paid holidays.
Workplace Type
This is a fully onsite position in New Rochelle,NY.
Application Deadline
This position is anticipated to close on Apr 29, 2026.
About Aston Carter:
Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.
