Marketing Senior Associate, Consumer Bank

JPMorgan Chase • Wilmington, DE • 4h ago

The Journey team is dedicated to understanding and improving end-to-end customer experiences for Consumer Bank Marketing by turning customer pain points into meaningful opportunities for growth. We are seeking a strategic marketing professional to lead customer journey mapping and our account opening activation strategy and delivery. This role will play a critical part in uncovering actionable insights, and translating them into data-driven marketing strategies that drive conversion, activation and retention.

As a Marketing Senior Associate in the Becoming a Customer Journey team, you will map and analyze end-to-end customer experiences to understand the current state, identify pain points, and surface opportunities for improvement. You will partner with research, analytics, and customer/banker feedback teams to leverage data, insights, and AI-enabled tools to deepen customer understanding and shape strategies that improve experiences and key KPIs. You will also lead our account activation strategy and delivery, a critical driver of customer retention. In this role, you will own the immediate post-account opening experience, including campaign management of the account opening confirmation email ensuring customers are set up for success.

Job responsibilities

Lead and support end-to-end customer journey mapping initiatives to deeply understand customer experiences across key touchpoints

Facilitate cross-functional workshops to map journeys, uncover pain points, and ideate on solutions

Partner closely with research, customer feedback, and data & analytics teams to synthesize qualitative and quantitative insights

Translate insights into clear, actionable recommendations that inform marketing strategies and prioritization

Own and manage the customer research backlog with internal and external agency partners, ensuring alignment to key business priorities

Facilitate stakeholder and agency discussions to drive alignment, decisions, and clear next steps

Develop data-led strategies informed by customer insights and journey analysis

Collaborate with cross-functional partners to bring strategies to life, ensuring alignment across teams

Own the strategy and execution of account opening activation touchpoints, including confirmation screens and confirmation emails

Optimize messaging, design, and timing to drive engagement, trust, and next-best actions

Test and iterate activation strategies based on performance data and customer feedback

Required qualifications, capabilities and skills

Ability to synthesize complex data into clear, compelling narratives and actionable recommendations

Strong analytical, problem-solving, and strategic planning skills

Proven ability to take initiative, influence stakeholders, and deliver results

Strong facilitation skills; experience leading cross-functional workshops and/or projects

Comfortable working in a highly matrixed organization and driving alignment across teams

Ability to manage multiple initiatives simultaneously under tight deadlines

Comfortable operating in an environment with shifting priorities and ambiguity

Customer-first mindset with strong empathy and curiosity

Excellent written and verbal communication and presentation skills with strong partnership skills and team player mentality

4+ years of marketing, digital or product experience

Bachelor's degree

Preferred qualifications, capabilities and skills

Experience with lifecycle marketing or activation strategies

Financial Services industry experience

Is a fantastic partner who exemplifies strong collaboration, highly curious and never settles

Is data driven and analytical, while also being a creative thinker

Is vigorous and thorough in their management of details

Constantly pushes boundaries of "what could be" to drive innovation

Able to balance strategic, big-picture thinking with deep dives into details when needed

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Similar Jobs

Correspondent Banking Lead

City National Bank • Newark, DE • 4h ago

Finance, Accounting & Banking

MANAGER INTERNATIONAL TRADE SERVICES WHAT IS THE OPPORTUNITY? Responsible for planning, controlling and directing an operational function and its staff. This position relies on Operations Supervisor or Operations Officer...

4h ago

Go to Apply

Correspondent Banking Lead

City National Bank • Wilmington, DE • 4h ago

Finance, Accounting & Banking

4h ago

Go to Apply

Senior Solution Sales Executive - Finance - Northeast

SAP • Newtown Square, PA • 4h ago

Finance, Accounting & Banking

We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talen...

4h ago

Go to Apply

ACCOUNTING ANALYST

Compass Group, North America • Chesterbrook, PA • 7h ago

Finance, Accounting & Banking

Crothall Healthcare ?Salary: $63,000-65,000 Other Forms of Compensation: Pay Grade: 11 Crothall Healthcare , a Compass Healthcare company, provides specialized, high-quality, innovative, and responsive support services e...

7h ago

Go to Apply

ACCOUNTING ANALYST

Compass Group, North America • Chesterbrook, PA • 7h ago

Finance, Accounting & Banking

Crothall Healthcare ?Salary: $63,000-$65,000 Other Forms of Compensation: Pay Grade: 11 Crothall Healthcare , a Compass Healthcare company, provides specialized, high-quality, innovative, and responsive support services...

7h ago

Go to Apply

Credit Analyst II - C&I & ICRE

TD Bank • Glassboro, NJ • 2d ago

Finance, Accounting & Banking

Work Location: Glassboro, New Jersey, United States of America Hours: 40 Pay Details: $29.75 - $44.50 USD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities...

2d ago

Go to Apply

Loan Document and Process Senior Analyst-Private Bank Assistant Vice President

Citigroup • New Castle, DE • 4d ago

Finance, Accounting & Banking

We are seeking a highly vigilant professional to join our Payment Flow Management team. This role will be a crucial part of our financial control framework, responsible for safeguarding the firm's assets by ensuring the...

4d ago

Go to Apply

VP of Finance

Robert Half • Chesterbrook, PA • 4d ago

Finance, Accounting & Banking

Description VP of Finance A client of ours is looking for a VP of Finance for a contract to full-time role. This role will provide senior-level financial leadership during a transition period while supporting core financ...

4d ago

Go to Apply

Revenue Operations Data Manager

Insight Global • Berwyn, PA • 4d ago

Finance, Accounting & Banking

Job Description A client of Insight Global's is seeking a Data Management Manager to lead analytics and data management efforts supporting Revenue Operations (ROPS). This role sits at the intersection of business partner...

4d ago

Go to Apply

Senior Accountant

Aston Carter • Wilmington, DE • 5d ago

Finance, Accounting & Banking

Job Title: Accounting Services Consultant Job Description This position plays a crucial role in supporting the monthly accounting close process while collaborating with various FP&A teams. The role involves managing...

5d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.