The Position
Senior Customer Marketing Manager, Organized Customer
Why Genentech
** We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.
About this Marketing Position
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today's innovations, and fuel tomorrow's breakthroughs.
This Sr. Customer Marketer - Organized Customer position is integral to successfully delivering the NeuroImmunology Marketing Vision during an intensely competitive period in the Multiple Sclerosis space. This individual will report to the Organized Customer Marketing Lead and partner across our Commercial, Medical, and Access & External Affairs teams to advance our Organized Customer strategies and execution during a critical time in our products' lifecycles. In addition to working closely with the NI Marketing and Partner teams, this individual will have the opportunity to exchange best practices and learnings across the Genentech marketing organization to advance our progress on portfolio priorities.
Key Job Responsibilities
Strategy
Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
Content
Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
Supports field deployment through communication, training and feedback loops
Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
Accountable for high quality, compliant execution across all marketing platforms and relevant customer @types (e.g. patients, providers, organized customers)
Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
People
Works with other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Helps mentor and coach Associate Customer Marketers and Customer Marketers working in our HCP marketing pod
Demonstrates Proficiency within the following Key Competencies
Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
Customer Understanding - I'm always learning about my customers, what they need, and the world they live in.
Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
Strategy Development - I make smart choices about what efforts will help achieve customers' goals and our goals.
Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Who You Are:
Minimum Candidate Qualifications & Experience
Bachelor's degree
Two years of marketing experience or one year of marketing experience and an MBA
5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Additional Desired Candidate Qualifications & Experience
MBA or other related graduate level degree preferred
Marketing experience in relevant industries
Experience working in an omnichannel (including field) marketing
Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
Location
This position is based in South San Francisco, CA
Relocation assistance is not available at this time.
The expected salary range for this position based on the primary location of South San Francisco, California is $161,900 - $300,700. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits (https://roche.ehr.com/default.ashx?CLASSNAME=splash)
Roche Operating Principles
Put Patients First: I always act as if patients I know are in the room and do what's best for them
Follow the science: I seek answers through experiments, data and debate, and act on facts
Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
Make impact now: I take accountability to do what's right, deliver value fast, and don't wait for certainty
Think long term: I choose actions today that benefit future generations
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants (https://docs.google.com/forms/d/e/1FAIpQLSdZWlsbfQOvFVIQgHE_iDzWUTlhZvj6FytIzjS7xq6IGh1H5g/viewform) .
