Senior Manager, Market Research
Location:
Tempe, AZ, US
Date: Apr 2, 2026
Requisition ID : 19918
Join us in building a better future for Arizona!
SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power and named one of Arizona's best employers by Forbes. SRP continues to adapt to its changing business environment by seeking innovative ways to reimagine utility service and the provision of critical resources essential to the life and economy of Arizona.
Why Work at SRP
At SRP, we foster an inclusive work environment and believe everyone should have a fair chance to work, regardless of who they are. That's why we value teams with diverse perspectives, experiences, and backgrounds to help SRP deliver on its mission of providing reliable, affordable and sustainable water and power.
SRP's success is rooted in our employees' happiness, health, and safety. That's why we offer a comprehensive benefits package to meet the needs of our employees and enhance their well-being. In addition to competitive pay and performance incentives, eligible employees can take advantage of the following benefits:
Pension Plan (at no cost to the employee)
401(k) plan with employer matching
Available your first day: Medical, vision, dental, and life insurance
Over 200+ hours of PTO (includes vacation days, holidays, floating holidays, and sick leave)
Parental leave (up to 4 weeks) and adoption assistance
Wellness programs (including access to a recreation and fitness facility)
Short and long-term disability plans
Tuition assistance for both undergraduate and graduate programs
10 Employee Resource Groups for career development, community service, and networking
Summary
The Senior Manager, Market Research provides leadership for and manages a team of custom market researchers who deliver insights across ad testing, campaign effectiveness, customer segmentation, customer satisfaction, customer experience and brand health tracking.
They are responsible for the performance and results of the team across multiple disciplines including qualitative and quantitative research.
They provide direction and help shape the SRP brand strategy and influence the customer experience as well as other key business decisions through strong teaming and collaboration and serve as an ambassador for the voice of the customer by sharing insights across and at all levels of the organization. Working within the department, and across the organization, this role anticipates future customer needs (both internal and external) and develops new/customized solutions.
This Senior Manager creates objectives and departmental project plans and delegates assignments to team members, and as needed resolves any complex problems or issues. As they lead the team's professional staff, their decisions are guided by prioritizing organizational objectives along with staffing and resource availability. They are responsible for identifying process improvement needs and work across teams to develop new standards and ways of working.
What You'll Do
Effectively manages a team of researchers, external partners, and vendors to deliver the highest quality results in both primary and secondary research.
Understands and has deep experience in research approaches including market segmentation, customer opinion studies, tracking studies, sampling plans and statistical analysis, ethnographic interviews to investigate market conditions and determine opportunities and better understand our customer experience.
Stays abreast of new tools, techniques, and solutions in the marketing research industry such as the use of AI (artificial intelligence), neuroscience, behavioral economics, etc.
Maintain the highest standards of integrity and remain audit-ready with data governance and market research management displaying commitment to high quality, cost effective and timely research.
Communicate complex information in a clear, concise, and meaningful way to add relevance and impact.
Applies internal consulting skills including consultative listening, problem definition, scope negotiation, weighing tradeoffs and management of internal client expectations.
Actively cultivates strong, positive internal partnerships with cross-functional business partners. Collaborates with business partners and team members to translate business questions into research designs, analytics plans and customized reports.
Represents the research team by delivering compelling and persuasive presentations to senior leadership and external stakeholders, translating complex insights into actionable recommendations.
Identifies training and development activities for direct reports to improve current skills and develops new capabilities to meet the needs of the fast-changing utility industries. Coaches and mentors direct reports by providing effective, on-going performance feedback through regular one-on-one discussions, employee recognition, rewards, and disciplinary action, when necessary. Exhibits a growth mindset in leadership and cross-departmental relationship building with an emphasis on learning, understanding and self/employee development.
Supports and leads change/change management across team, department and with business partners.Represents SRP on industry/community/trade association boards, task forces and committees as required to ensure SRP's interests are served by such organizations.
Education
A bachelor's degree relevant to the assignment from an accredited institution is preferred.
Experience
Minimum 8 years of relevant experience required. In lieu of a degree, 12 years of relevant experience or an equivalent combination of education and experience totaling 12 years may be considered.
Additional Requirements and Qualifications
Expresses opinions, information, and key points of argument clearly. Projects credibility and make presentations/public speaking with skill and confidence.
Makes prompt, clear decisions which may involve tough choices or considered risks.
Sets appropriate standards of behavior.
Plans and allocates resources effectively; delegates work appropriately and fairly.
Manages conflict and builds a wide and effective network inside and outside the organization.
Possesses strong communication and presentation skills. Maintains transparent communication and appropriately communicates organization information through department meetings, one-on-one meetings, and regular interpersonal communication.
Is discreet in the preparation and use of proprietary and sensitive materials and information.
Hybrid Workplace
SRP currently offers a hybrid workplace, which allows employees whose jobs can be performed remotely, and who have sufficient technical capability, to telework up to three days per week. Although teleworking is available, all employees must live and work in Arizona.
Drug/Alcohol Policy Statement
To promote the safety and well-being of our employees, customers, and the communities we serve, SRP is committed to maintaining a drug/alcohol free work environment. Although marijuana may now be legal in Arizona, except as otherwise specified under Arizona law, SRP considers it to be an illegal drug for the purpose of our drug/alcohol policy because marijuana remains illegal at the federal level. Any candidate found to be impaired during the hiring process or who has the presence of an illegal drug or unauthorized substance in their system during the pre-employment drug/alcohol test may be disqualified from further consideration in the hiring process.
Equal Opportunity Employer Statement
Salt River Project (SRP) is committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, military status, or any other protected status under applicable federal, state or local law.
Work Authorization
All candidates must be legally authorized to work in the United States.
Currently, SRP does not sponsor H1B visas, OPT, or other employment-related visa's.
Nearest Major Market: Phoenix
