Company Description
About AbbVie
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Job Description
If you live and breathe all things Digital, then we want to talk to you!
Allergan Aesthetics, one of the largest bio-pharmaceutical companies in the world, is on a mission to transform the medical aesthetics business. Allergan aesthetic brands are iconic, household names and include Botox, CoolSculpting, Juvéderm among others. Allergan Aesthetics is well positioned to disrupt the multibillion-dollar aesthetics market, infusing cutting edge technology, digital marketing mastery and some of the best data scientists in the world. This is an amazing opportunity for a candidate that has a passion for digital marketing. If you want to be a part of an industry-defining team, then we want to hear from you.
Allergan is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients. Power your future & join our bold team.
The Allergan Digital Consultant is responsible for growing Allergan's Medical aesthetic business by delivering digital marketing consultative support to key Allergan Medical customers. This is a highly visible role both internally and externally as a member of the sales management team with a goal to appropriately promote and protect Allergan's leadership in the aesthetic market space.
This person will be responsible for creating world-class digital marketing strategies and action plans on behalf of Allergan's key accounts to support paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing, and more. In addition, the candidate will oversee the development of end-to-end performance reporting capabilities, highlighting efficacy of campaigns and identifying synergies and opportunities to ensure strong revenue growth of cash-based products (BOTOX® Cosmetic, JUVEDERM® Dermal Fillers, Skin Medica®, CoolSculpting®, KYBELLA®, and NATRELLE® Aesthetic Breast Implants)
Main Areas of Responsibilities
Work with some of Allergan's top accounts and help them utilize digital marketing strategies and tactics to generate leads and nurture them all the way through to purchase.
Teach these accounts and numerous internal Allergan stakeholders the importance of various digital touchpoints in the Allergan customer journey.
Gain buy in and support for Allergan-product-focused campaigns at the practice level by building close relationships with relevant stakeholders.
Lead both in-market and online training courses to ensure Allergan's key accounts are well positioned to take advantage of digital marketing channels to help grow their business.
Participate with the sales team in the customer targeting process, which involves the development of strategic digital marketing plans, incorporating consulting services, corporate initiatives, and hands-on account support.
Direct the development of company digital marketing programs. Manage the research, analysis, and monitoring of financial, technological, and demographic factors, and design marketing plans to capitalize on market opportunities with key accounts.
Evaluate the needs and areas of opportunity for Allergan's key accounts and manage the development, delivery and execution of specific digital marketing enhancement programs based on account objectives.
Act as subject matter expert on best practices for digital marketing capabilities; advise accounts on process and technical execution.
Develop clear pre-call meeting objectives and ensure timely communication and follow up with customers.
Demonstrate leadership in the account selling process and provide long term competitive advantage.
Identify opportunities and speak at local, regional and/or national conferences and society meetings.
Provide oversight of digital operations and makes recommendations/solutions to operational issues.
Qualifications
Must be local to Detroit, MI Or Boston, MA
Bachelor's Degree required. Master's Degree preferred
7+ years' experience in Digital Marketing
Willingness to travel 25% of the time
Agency experience preferred
B2C experience preferred
Experience working at a corporation a plus
Sales experience a plus
Knowledge of the Medical Aesthetic space a plus
Must have hands-on experience with key digital marketing channels: paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing, and more.
Must have a deep understanding of important digital platforms: Google Analytics, Google Ads, Facebook Ads Manager, Facebook, Instagram, WordPress CMS, marketing automation tools, technical SEO tools, and more.
Must be able to juggle dozens of accounts and projects at once; needs to be somebody who does whatever it takes to get the job done.
Must also be comfortable in a large business setting where overcommunication is needed and necessary.
Need to be able to take complex information, distill into simple, easy-to-understand content, and distribute and communicate across Allergan's matrix organization.
Able to strategically segment large projects into smaller, actionable deliverables, effectively prioritizing a high volume of work across the business.
Continually seeks opportunities to drive process change and supports organization through change. Identifies opportunities to innovate and evolve while proactively driving new ways of working.
Expert communication, presentation and material preparation skills required.
A proven track record of personal success and ambitious undertakings.
A passion for building, bringing to market, and scaling digital products and services.
Valid driver's license issued by the state/province in which the individual resides, and a good driving record is required.
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.? Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Salary: $USD - $USD
