Manager, Internal Brand Marketing

Raising Cane's • Plano, TX • 2h ago

Company Description

At Raising Cane's Chicken Fingers®, we serve only the most craveable chicken finger meals - it's our ONE LOVE®! Known for our great Crew and cool Culture, we follow a Work Hard, Have Fun philosophy. Raising Cane's is the fastest-growing chicken concept around and on our way to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the team and Raise The Bar!

Job Description

Your Role at Raising Cane's:

The International Brand Marketing Manager supports the global expansion of the Raising Cane's Brand by deploying Brand strategy across international markets for both Company-owned and Franchise-owned Restaurants. This role conducts market analysis, supports the development and implementation of marketing plans and campaigns, and oversees the creation of marketing materials in partnership with the Director of Brand Marketing - UK, International Franchise Partners and other cross-functional teams. The position also leads onboarding and training for internal marketing roles supporting both Company and Franchise operations.

Your Impact and Responsibilities:

Ensure consistent global brand positioning while adapting marketing materials for cultural relevance; collaborate with regional marketing teams and Franchisee Marketing to maintain alignment

Conduct multi-market research to identify opportunities, analyze competitors, and assess international consumer trends to guide programs and campaigns

Partner with international teams and Franchise Partners to develop and execute marketing plans, materials, and supporting tools that drive business performance

Lead and support onboarding, training, and development for international marketing roles across Company and Franchise organizations

Oversee and support the development of marketing materials and resources with Restaurant Support Office teams to support Company and Franchisee needs

Monitor and support marketing activity, providing guidance and expertise to maintain brand standards and drive profitability

Build and maintain strong working relationships with international teams and Franchise Partners through regular communication and collaboration

Travel Requirements:

Up to 30% domestic and international travel

Qualifications

Required Qualifications:

5+ years of global or international marketing experience with a strong track record of partnering with internationally based teams

Bachelor's degree in Marketing or related field

Experience developing clear, actionable campaign briefs to guide cross-functional creative and marketing teams

Strong cross-cultural communication skills to work effectively with diverse teams and markets

Analytical and strategic thinking skills to assess market viability and performance

Excellence project management ability with a proven track record of driving initiatives from concept to execution

Demonstrated capability to build business cases, influence stakeholders, and secure buy-in for strategic initiatives

Ability to work flexible or non-standard hours as needed to support international time zones and meeting schedules

Additional Information

All your information will be kept confidential according to EEO guidelines.

Candidate Privacy Notice (https://www.raisingcanes.com/candidate-privacy-notice/)

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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