Brand Manager Fishing Connected

JOHNSON OUTDOORS INC • Racine, WI • 2h ago

JOB REQUIREMENTS: Description BRAND MANAGER At Johnson Outdoors, home to
some of the world\'s most innovative and best-known outdoor recreation
brands, we create amazing outdoor experiences - for adventurers, by
adventurers. Innovators from the very beginning, we change the way
people fish with our breakthrough technology. Anglers are eager to set
their eyes on the newest Humminbird fish finders, get their feet on Minn
Kota trolling motor foot pedals, and connect it all wirelessly with the
iPilot Link - making it easier than ever to get their hands on more
fish. Come join our amazing Brand Marketing Team for these leading
industry brands! Check us out on Cannon, Minn Kota and Humminbird, or
find us on Instagram and Facebook! Based in beautiful and affordable
Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan,
you\'ll have incredible access to a variety of outdoor activities
whether skiing and snowmobiling in winter, or kayaking, fishing,
sailing, hiking or more in summer. Close to both Milwaukee and Chicago,
the area boasts a wide variety of amenities including a vibrant arts and
culture scene and a host of unique, creative dining options. What you
will do: The person in this role leads and executes brand strategy and
marketing tactics for a smaller brand/brand segment to successfully
increase profitability and brand effectiveness based on consumer
intimacy and consumer segmentation needs. Responsibilities include but
are not limited to managing brand positioning, brand awareness, business
case development, marketing communications, market insights/analytics,
product marketing/positioning/pricing. Leads cross-functional teams to
execute and evaluate brand initiatives and innovation strategies.
Collaborates with senior brand leadership and provides input into the
development of brand strategy. Leads and executes brand initiatives to
grow brand equity and brand identity in the market and enhance the
consumer experience and loyalty. Serves on a cross-functional team
consisting of eCommerce, product development, engineering/R&D, sales,
and operations to create innovation strategies and briefs, platforms and
new product segments based on consumer insight and market research.
Strengthens brand equity by developing, leading, and overseeing the
execution of a comprehensive and fully integrated marketing programs
that address targeted consumer segment needs. The marketing programs
include communication strategy, marketing campaigns, advertising, public
relations, sales promotions, product packaging and promotional and point
of purchasing marketing.in support of our brand. Ensures marketing
strategies support effective product positioning and messages are
aligned with other products, overall organizational strategy, and the
brand identity. Performs initial business case development, consumer
positioning and alignment to... For full info follow application link.
Equal Opportunity Employer/Protected Veterans/Individuals with
Disabilities *** APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/28D15BBA31BA49B6

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