Remote Work: Hybrid
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer's and partner's needs and solve their challenges.
Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about - locally and globally.
Come make an impact every day at Zebra.
The primary purpose of the Manager, Marketing Automation role is to identify, measure, and provide guidance to the Automation team and stakeholders for campaign processes and metrics. This role will be responsible for implementing and optimizing our Marketing Automation Platform to drive lead generation, enhance customer engagement, and boost revenue growth. This requires working cross-functionally with marketing, sales, and IT to ensure our automation efforts align with business objectives and deliver a high return on investment. This role manages the workflow of various requests and brings ideas of continuous process improvement.
Responsibilities:
Marketing Automation Platform Expert: Own and administer the marketing automation platform, Marketing Cloud Account Engagement/Pardot (MCAE) for the end user audience, managing its technical health, integrations, and the evaluation of new marketing technologies
Marketing Process Optimization: Liaise and optimize scalable, automated marketing processes, including lead scoring, nurturing, and campaign workflows to support the full customer lifecycle
Innovation & AI: Champion the use of AI and emerging technologies to drive efficiency and effectiveness within our marketing automation programs, staying current on industry trends
Data Analysis & Reporting: Establish a robust analytics framework to report on campaign performance, using A/B testing and data-driven insights to optimize for ROI, partnering with the customer experience analytics team
Data Management: Govern marketing database health, segmentation, and data integrity, while ensuring full compliance with data privacy regulations (e.g., GDPR)
Team Collaboration & Training: Serve as the subject matter expert on marketing automation, providing expert guidance and training to empower the automation team and other marketers on automation best practices and tools
Must be able to work hybrid (3 days in office/2 remote) from Lincolnshire, IL or downtown Chicago
Qualifications:
Minimum Qualifications:
Bachelor's degree in marketing or related field
8+ years of related work experience in marketing. 5+ years of experience with a marketing automation platform, MCAE and/or Pardot experience is a plus
10% travel domestic and international
Preferred Skills and Competencies:
Platform & Process Expertise: Deep, hands-on proficiency with Marketing Cloud Account Engagement/Pardot, including system administration, process optimization, and data governance. Proven experience designing and governing scalable marketing workflows. A forward-thinking mindset with a strong understanding of how AI and machine learning can be applied to marketing automation.
Data & Analytical Acumen: Proven ability to analyze and interpret complex data from multiple sources, synthesizing it into actionable insights and strategic recommendations to improve campaign performance and ROI.
Communication & Leadership: Exceptional communication and interpersonal skills. Demonstrated success in a people management role, with the ability to teach, coach, and develop a high-performing team.
Project & Stakeholder Management: Strong project management skills with a demonstrated ability to manage multiple initiatives, deadlines, and stakeholders simultaneously. Experience with project management tools (e.g., Smartsheet).
Come join the Herd!
Zebra is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability, protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Know Your Rights:
https://www.eeoc.gov/sites/default/files/2022-10/EEOC\KnowYourRights\screen\reader\10_20.pdf
Conozca sus Derechos:
https://www.eeoc.gov/sites/default/files/2022-10/22-088\EEOC\KnowYourRightsSp\10\20.pdf
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.
Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive - including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
Salary: USD 109000.00 - USD 163400.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com (https://www.zebra.com/ap/en.html) email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.
Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy.
