Marketing Transformation Home Lending - AI & Data Foundation, Vice President

JPMorgan Chase • Wilmington, DE • 7h ago

Step into the role of Marketing Transformation Lead, Home Lending - AI & Data Foundation, where your leadership will advance our marketing capabilities through AI innovation and modern data architecture to drive our strategic goals. You'll spearhead the design of foundational data systems, enable AI-driven campaign execution ecosystems, and operationalize agile, data-driven marketing that scales across Home Lending. Collaborate with cross-functional partners across Marketing, Product, Technology, and Data & Analytics to ensure a cohesive and high-performing operating model that accelerates decisioning, personalizes engagement, and improves speed to market. Your work will be pivotal in strengthening our marketing effectiveness, elevating Marketer experiences, and reinforcing the JPMorganChase brand in every interaction.

As a Marketing Transformation Vice President in Home Lending - AI & Data Foundation, you will play a pivotal role in advancing our marketing capabilities through artificial intelligence and modern data architecture. This role focuses on building foundational data systems and implementing AI-driven campaign execution ecosystems. You will collaborate with cross-functional teams across Marketing, Product, Technology, and Data & Analytics to deliver on our vision for agile, data-driven marketing operations.

Job Responsibilities:

Develop and execute roadmaps for marketing campaign operational data products.

Lead the implementation of AI-ready data architecture to support campaign business processes and automated workflows.

Partner with Data & Analytics teams to establish unified customer data platforms aggregating operational, audience, and performance data.

Support the delivery of integrated workflow orchestration connecting legacy and AI-enabled systems.

Lead the implementation of AI agents for campaign automation and optimization.

Drive transformation of content development and asset management leveraging advanced marketing technologies.

Collaborate with Marketing, Product, Technology, and Data & Analytics teams on platform development and integration.

Support marketing data and technology governance initiatives, ensuring compliance and risk management.

Drive stakeholder alignment on transformation priorities and resource allocation.

Required Qualifications, Capabilities, and Skills:

7+ years leading marketing transformation projects with a focus on AI/ML implementation and data architecture.

Proven experience in technology strategy and execution, including end-to-end management from business objectives through Agile delivery of complex, multi-system integrations.

Hands-on expertise with AI/ML, agentic workflows, and marketing automation.

Strong cross-functional leadership skills, with the ability to drive alignment across diverse teams.

Advanced communication skills, with the ability to translate complex technical concepts for senior leadership and drive adoption across stakeholder groups.

Preferred Qualifications:

Experience with Martech Platforms

Knowledge of marketing regulations and compliance requirements in financial services or other regulated industries.

Experience with Agile/Scrum methodologies and product management frameworks.

Master's degree or MBA in Information Systems, Data Science, or a related technical field.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

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