Marketing Specialist - Email & Digital Support

ICONMA, LLC • United States, United States • 1w ago

Our Client, a Public Utilities company, is looking for a Marketing Specialist - Email & Digital Support for their Oak Brook, IL/Hybrid location. Responsibilities:

A Marketing Specialist is responsible for creating and implementing marketing campaigns to promote a product, service, or brand. They work closely with other members of the marketing team, as well as with sales, product development, and other departments to achieve marketing goals. Responsibilities may include:

Developing marketing strategies and plans to reach target audiences.

Creating marketing materials, such as brochures, advertisements, and social media posts.

Managing digital marketing campaigns, including email, social media, and online advertising.

Conducting market research to identify trends, competitors, and customer preferences.

Analyzing marketing data and metrics to evaluate campaign effectiveness.

Collaborating with other departments to coordinate marketing efforts.

Planning and attending marketing events, such as trade shows and conferences.

Monitoring and managing the marketing budget.

Providing support to sales teams and other departments as needed.

Keeping abreast of industry trends and best practices in marketing.

Requirements:

Highly organized individual required.

Familiar with HTML email sending platforms like Eloqua, Salesforce, Hubspot, Mailchimp.

Translate template images and copy into a functional email (newsletters, promo emails, ad-hoc requests) in Oracle Eloqua platform.

Review customer lists for invalid or duplicate email addresses

Maintain and segment lists for targeted campaigns.

Maintain Eloqua contact limit.

Scheduling campaigns by leveraging a deployment calendar to prevent oversaturating customers.

Pull campaign performance reports on key metrics, provide insights and recommendations on them and share with campaign owners

Leverage 3rd party data like Questline benchmarks to compare performance.

Understand rules around compliance, bulk emails, preferences.

Experience in email marketing preferably in B2B and B2C environments.

Excellent communication and project management skills.

Manage Email Planner Board

Manage Email Marketing Calendar

Highly organized, detail-oriented, project management

Familiar with HTML email sending platforms (i.e., Eloqua, Salesforce, HubSpot, Mailchimp). Experience in email marketing preferably in B2B and B2C environments.

Years of experience: 1-5 years

Bachelors Degree preferred

Specific experience: HTML email platform experience (i.e., Eloqua, Salesforce, HubSpot, Mailchimp).

Marketing & customer education email campaigns. Building email templates, maintaining customer distribution lists, scheduling email campaign deployments, pulling campaign performance reports.

Why Should You Apply?

Amazon • New York, NY • 1h ago

Management & Administrative

Description Zappos is looking for a highly collaborative, strategic and enthusiastic marketing manager to to support our marketing co-op strategy with key brand partners. This role manages a portfolio of top brand relati...

1h ago

Go to Apply

Manager, Marketing and Communications

Texas A&M University System • Bryan, TX • 1h ago

Management & Administrative

Job Title Manager, Marketing and Communications Agency Texas A&M University Health Science Center Department Office of the Dean Proposed Minimum Salary Commensurate Job Location Bryan, Texas Job Type Staff Job Descri...

1h ago

Go to Apply

American Medical Association • Chicago, IL • 1h ago

Management & Administrative

Digital Marketing Manager (Hybrid) Chicago, IL (Hybrid) The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and pow...

1h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.