Director of Sales

Cambria Hotel Lake Placid • Lake Placid, NY • 18h ago

Position Overview:

Cambria Hotel Lake Placid is seeking an experienced and driven Director of Sales to lead the property's sales strategy and revenue growth. This leadership role is responsible for developing and executing strategic sales initiatives that grow occupancy, ADR, and total hotel revenue across key segments including group, leisure, corporate, and local business.

Located in the heart of the Adirondacks, Cambria Hotel Lake Placid offers a modern upscale experience with stunning lake and mountain views, a full-service restaurant and bar, and flexible meeting and event space. The Director of Sales will play a key role in positioning the hotel as a top lodging and event destination in the region.

This position reports directly to the General Manager and works closely with revenue management, marketing, and property leadership to drive results.

Key Responsibilities

Develop and execute the hotel's sales strategy to achieve occupancy, ADR, and revenue targets, aligning pricing and revenue strategies with the General Manager and Regional Director of Sales

Generate new business through proactive outbound sales including prospecting, networking, and account development

Build and maintain strong relationships with corporate accounts, event planners, tourism partners, and local businesses

Grow group and event business including weddings, corporate meetings, sports teams, and retreats

Maintain a strong pipeline of opportunities and track sales activity through CRM and brand systems

Monitor market trends and competitor activity to adjust sales strategies and identify new opportunities

Oversee the group sales process from inquiry through contracting and event execution

Prepare regular sales reports, forecasts, and revenue action plans

Work closely with the operations and events teams to ensure successful coordination and execution of meetings and events

Ensure the hotel consistently delivers a high level of service to both guests and clients

Qualifications:

Minimum 5 years of hotel sales experience.

Knowledge of local competition and industry trends.

Previous Director of Sales or Senior Sales Manager experience preferred

Demonstrated success generating new business through outbound sales and prospecting

Proven ability to meet or exceed revenue and group sales targets

Strong relationship building, networking, and negotiation skills

Experience with hotel sales systems, CRM tools, and brand platforms

Excellent communication and organizational skills

Valid Driver's License is required.

What We Offer:

Competitive base salary with performance-based bonus

Health, dental, and vision benefits

Paid time off

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