Company description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Overview
As a Marketing Operations Manager, you'll design, execute and manage cross-channel marketing programs within technology platforms and with vendor partners on behalf of our clients. You'll collaborate with internal, client and vendor teams to maximize the efficiency and effectiveness of marketing programs, and ensure our clients get the most out of their technology investments.
Day-to-day, your role includes:
Working directly in Marketing Automation and Email Service Provider platforms to build dynamic, data-driven marketing campaigns
Coordinating cross-channel execution, including email, direct mail, SMS, and mobile messaging
Assessing data availability against project needs in order to determine operational requirements
Performing list and data management within various marketing automation technology platforms
Creating test lists and test cases; conducting QC of test cases and live data
Identifying and providing input into new marketing automation solutions to meet client needs
Exploring and identifying opportunities to use automation and AI to enable personalization and drive efficiency in our process
Creating and reviewing detailed data processing specifications for vendors and client IT organizations
Managing required service vendors for content and data-related functions to ensure deliverables are on schedule and meet quality standards
Demonstrating in-depth knowledge of email marketing best practices, customer data management, segmentation and matrix development
Developing strong relationships with clients as you advise on program design, operational best practices, and technology innovations
Representing the Marketing Operations capability through knowledge share of implementing best practices and sharing across agency departments
Contributing to thought leadership / intellectual capital through creation of case studies, vendor partner experience, program optimization, etc.
Developing direct reports through thoughtful, timely performance reviews and development plans
Mentoring junior employees and teaching them new functions and skills
Working with cross-capability teams to bring a technical and operational point of view to consultative projects
We're looking for strong, impactful work experience, which typically includes:
5 to 7 years of experience in a direct marketing environment with data-oriented responsibility (preferably at a marketing agency)
Deep knowledge of email channel execution and journey orchestration. Experience with mobile messaging (SMS, mobile push, app inbox) is preferred
Knowledge of best practices including channels, data security requirements, CAN-SPAM and GDPR compliance, etc.
Deep familiarity with the digital marketing environment and marketing technology landscape
Proficiency working in an enterprise-level Marketing Automation and/or Email Service Provider tool. Experience with Adobe Campaign is strongly preferred, with Campaign v8 experience being a plus.
Strong ability to instruct, coordinate and manage junior team members, offshore teams, and vendors in fast-paced, detail-oriented environment
Demonstrated aptitude and interest in process management to create workflow and campaign execution efficiencies
Detail oriented, organized, and a master multi-tasker
Strong written and communication skills - you're articulate and poised
Excellent project management skills - you keep pace in a fast-moving environment
Ability to work independently and within large cross departmental teams
Proficient with Microsoft business applications (Word, Excel, PowerPoint)
Got what it takes? We'd love to hear from you.
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Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Compensation Range: $88,540- $141,687, annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/30/2026.
All your information will be kept confidential according to EEO guidelines.
