Lead, Customer Marketing Products

Bridgestone Americas • Nashville, TN • 3h ago

Company Overview

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a "Bridgestone West" strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

Job Category

Information Technology

Position Summary

Provides product management and ownership for Bridgestone's customer marketing platforms, leading their establishment and expansion. These platforms are used for enrichment and activation of B2C and B2B customer data to enable marketing, personalization, and optimization of customer journeys. Supports alignment of customer data capabilities and adoption across business units, borders, and partners as a crucial link and between the West Marketing COE and other functions, particularly IT.

Responsibilities

Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its ~11 projects, up to 5 of which may occur concurrently

Manages customer data enrichment and activation platform contracts, costs, and allocations. Provides business oversight of the same for the IT managed portion.

Oversees the customer data enrichment and activation platform to ensure value, utility, stability, efficiency, and strategic enterprise benefit

Supports adoption of customer data enrichment and activation platforms across business units, borders, partners, and functions

Contributes to customer data enrichment and activation adoption/utilization reporting and forecasting

Performs L2 triage and support for customer data enrichment and activation platforms

Develops business cases as required for expansion of customer data enrichment and activation capabilities

Gathers, shapes, and documents requirements for customer data enrichment and activation platforms

Provides product evangelization, consulting, standards enforcement, and education associated with customer data enrichment and activation platforms, including, but not limited to the:

Customer data warehouse

Customer data platform

Marketing automation platform

Account-based marketing platform

Establishes and maintains high-trust relationships across stakeholders and partnersPartners closely with IT enterprise architects, solution architects, agency technical leads, and others to select new technologies and ensure solution designs are aligned with Customer 360 vision and strategy

Partners closely with West Marketing COE and West Retail Marketing leaders to align strategy and ensure the customer data enrichment and activation platform appropriately enables their programs, including, but not limited to, personalization/email, web, and media.

Leads various Marketing Performance and Platforms team projects/initiatives as needed

Supports, and works across, a broad set of enterprise stakeholders including Core Tire, Mobility, Retail, Airide, Credit, LATAM, Golf, EMEA, APAC, Small & Remote Businesses, IT, and others

Minimum Qualifications

10 years of diverse, relevant experience in technology, including digital marketing, demand & relationship marketing, and/or traditional IT

Ability to influence actions and coordinate activity across broad cross-border, cross-business-unit, cross-functional stakeholder groups without direct authority

Fluency in the languages of technology, sales, and marketing

Preferred :

Bachelor's degree in Computer Information Systems, Computer Science, Marketing, or a related discipline

Prior use of Adobe Experience Platform

MBA

Automotive, manufacturing industry, and/or retail experience

Experience leading teams and/or directing agency partners

PSPO I or PSPO II certification

At Bridgestone, you are Free to Be

We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.

What we offer

At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to "Serve Society with Superior Quality", for that, we offer you more than just a competitive compensation; we will provide you:

A supportive and engaging onboarding experience to ensure a smooth transition into our team.

The opportunity to develop and grow, through training and regular mentorship.

Corporate Social Responsibility activities.

A truly global, dynamic and challenging work environment.

Agility and work/life effectiveness and your long-term well-being.

A diverse and inclusive team.

Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.

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