About Us:
Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.
How We Work:
At Proofpoint you'll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:
Bold in how we dream and innovate
Responsive to feedback, challenges and opportunities
Accountable for results and best in class outcomes
Visionary in future focused problem-solving
Exceptional in execution and impact
The Role
We are seeking a Sr. Marketing Analytics Manager who can both build the analytical engine behind marketing performance and craft the narrative that drives executive decisions. This role sits at the intersection of strategy, analytics design, and executive communication. You will own the development of scalable measurement frameworks, performance dashboards, and forecasting models, and AI-enabled marketing insights -while ensuring insights are delivered in clear, persuasive stories that drive growth decisions. You will partner closely with Marketing, RevOps, Finance, Analytics Engineering, and Data Science teams to elevate marketing's analytical maturity and unlock new growth opportunities through AI.
Your day to day
Executive Storytelling & Strategic Narrative
Translate complex performance analyses into clear, compelling executive narratives
Connect marketing activity directly to pipeline, revenue, customer acquisition, and long-term growth
Frame insights around trade-offs, risk, and investment implications
Manage the storytelling for QBRs, board-ready materials, and annual planning cycles
Move discussions from "what happened" to "why it matters" and "what we should do next."
Simplify ambiguity and conflicting signals into structured, persuasive recommendations
Analytics Frameworks & Measurement Strategy
Define and evolve the marketing measurement framework across BDRs, demand generation, digital and field marketing
Establish KPI definitions and performance benchmarks aligned to business outcomes
Lead attribution modeling and full-funnel performance analysis
Develop ROI and contribution models that clearly articulate marketing's impact
Identify leading indicators that predict pipeline and revenue performance
Dashboard Development & Insight Delivery
Own the vision and design of marketing dashboards used by executives and functional leaders
Elevate dashboards from static reporting tools to dynamic performance management systems
Continuously refine visualization standards and storytelling best practices.
Analytics Engineering Partnership
Partner with IT and Sales Ops teams to define data requirements and ensure reliable source-of-truth datasets
Provide input on data model design to support attribution, funnel analysis, and forecasting needs
Ensure alignment between business logic and technical implementation
Validate data accuracy and measurement consistency across systems
Drive continuous improvement in data quality and reporting automation
Marketing AI Use Cases & Innovation
Identify and implement AI-driven opportunities to improve marketing performance and decision-making
Leverage predictive modeling to forecast pipeline, revenue, and campaign performance
Use AI-driven attribution and media mix modeling to optimize channel investment
Partner with teams to deploy generative AI for content performance analysis and campaign optimization
Evaluate emerging AI tools and vendors to enhance marketing analytics capabilities
What you bring to the team:?
8+ years in marketing analytics, business analytics, or growth strategy
3+ years of people leadership experience
Strong expertise in attribution, funnel analytics, forecasting, and ROI modeling
Proficiency in Analytics Visualization, Business Intelligent Apps (e.g. Power BI and Tableau), SQL, Excel (Power Pivots, Macros, Modeling), and PowerPoint Experience partnering with analytics engineering or data teams on data modeling and reporting infrastructure
Demonstrated ability to influence executive stakeholders through data-driven storytelling. Exceptional written and verbal communication skills
What Success Looks Like
Executives have clear, consistent visibility into marketing's impact on revenue.
Dashboards are trusted, widely adopted, and decision-enabling.
Planning and investment decisions are grounded in structured, data-backed narratives.
Marketing performance conversations are proactive and strategic.
The analytics function is viewed as both technically credible and strategically influential.
Why Proofpoint?
At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you'll love working with us:
Competitive compensation
Comprehensive benefits
Career success on your terms
Flexible work environment
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities
Our Culture:
Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.
We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com .
How to Apply
Interested? Submit your application along with any supporting information- we can't wait to hear from you!
Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.
Base Pay Ranges:
SF Bay Area, New York City Metro Area:
Base Pay Range: 166,500.00 - 244,200.00 USD
California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:
Base Pay Range: 136,200.00 - 199,760.00 USD
All other cities and states excluding those listed above:
Base Pay Range: 124,100.00 - 182,050.00 USD
Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We're driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.
Our BRAVE Values:
At Proofpoint, we are BRAVE in everything we do, and our values aren't just words-they shape how we work, collaborate, and grow.
We seek people who are bold enough to challenge the status quo, responsive in the face of ever-evolving threats, and accountable for delivering real impact.
We value those with a visionary mindset who anticipate what's next and push cybersecurity forward, and we celebrate exceptional execution that ensures we continue to defend data and protect people.
Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
Find your network, your allies, and your biggest fans. We know that work is simply better when you're surrounded by people who inspire you-who share ideas, cheer you on, and genuinely want to see you succeed. That's why we offer social circles, sponsored networks, and connection points across teams and time zones-to help you find your people, build your community, and thrive together.
This isn't just a job-it's a mission to protect people and defend data in a world that never slows down. We're building the future of human-centric cybersecurity, and that future belongs to all of us. We take ownership, move fast, and hold ourselves accountable-because that's what it takes to stay ahead. And we do it together, winning as one.
Be empowered to reach your full potential through meaningful challenges and personalized support-designed around you and your goals. Whether you're growing as a leader or leveling up from great to exceptional as an individual contributor, we're here to help you get there.
Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
