Description
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues . From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
Here, your voice matters. Your ideas matter. And the work you do helps shape how businesses around the world succeed with American Express.
How will you make an impact in this role?
The Senior Manager, Coverage Marketing plays a critical role in shaping how American Express merchant coverage and acceptance are understood, positioned, and leveraged for our largest corporate clients and prospects globally.
Coverage perception and experience are foundational to winning and retaining Global & Large clients. In this role, you will serve as the coverage subject matter expert within Global Commercial Services (GCS) Marketing, partnering closely with Sales and Field teams, client managers, product and network partners, compliance, and other enterprise stakeholders.
You will lead field-enabled marketing that equips client-facing teams with the tools, proof points, and narratives they need to confidently articulate American Express's merchant coverage, acceptance, and network value in high-stakes moments such as RFPs, renewals, and executive client engagements.
This is a highly visible, cross-functional role that blends strategy, content leadership, and consultative field support at global scale.
Key Responsibilities:
Field-Enabled Marketing & Enablement
Equip Sales and client-facing teams with compelling, compliant messaging, tools, and proof points that translate merchant coverage and acceptance into clear client value across key moments (RFPs, renewals, events, and strategic engagements).
Own coverage-related enablement strategy and delivery, including training sessions, communications, self-service resources, and ongoing Field engagement.
Provide consultative 1:1 support to client managers and senior stakeholders on coverage positioning, presentation development, and client-specific questions.
Coverage Strategy & Content Leadership
Own the global coverage marketing strategy for Global & Large clients, aligned to enterprise priorities and commercial growth objectives.
Lead the development, refresh, and governance of coverage assets, including:
Global acceptance and merchant coverage materials
Client-ready presentations and sample merchant use cases
Coverage and spend-leakage insights and analytics
Content for executive events and experiential programs
Cross-Functional Partnership & Governance
Serve as the primary marketing liaison to network and acceptance partners on coverage-related initiatives.
Navigate complex global review and approval processes, balancing speed to market with strong risk and compliance standards.
Identify opportunities to streamline processes, reduce duplication, and improve efficiency while maintaining high quality and control.
Measurement & Continuous Improvement
Define and track coverage marketing effectiveness using a mix of quantitative metrics and qualitative Field feedback.
Identify risks, gaps, and opportunities to continuously improve coverage perception and experience across regions and client segments.
Minimum Qualifications:
Significant experience in B2B, commercial, or enterprise marketing.
Demonstrated ability to translate complex data and concepts into clear, compelling, client-ready narratives.
Strong stakeholder management skills, with experience partnering across Sales, Marketing, Compliance, Legal, and Analytics teams.
Excellent written, verbal, and presentation skills, with the ability to communicate confidently at senior and executive levels.
Proven ability to operate independently, manage ambiguity, and own complex workstreams end to end.
Preferred Qualifications:
Experience supporting Global, Large, or multinational clients, particularly in field-enabled or sales-adjacent marketing roles.
Experience working with payments, acceptance, merchant coverage , or network-based value propositions.
Background developing enablement content for RFPs, executive client meetings, and large-scale events.
Comfort acting as a subject matter expert and trusted advisor to senior stakeholders.
Experience working across regions (EMEA, APAC, LAC, US) and adapting content for global use.
Qualifications
Salary Range: $103,750.00 to $174,750.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the " Know Your Rights " poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
Job: Marketing
Primary Location: US-New York-New York
Schedule Full-time
Req ID: 26002262
