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Patient Marketing Intern

Mallinckrodt Pharmaceuticals • Bridgewater, NJ • 3h ago

Job Title

Requisition

JR000015672 Patient Marketing Intern (Open)

Location

Bridgewater, NJ

Additional Locations

Job Description Summary

Job Description

The Patient Marketing Intern will gather insights into patients with rare or autoimmune disease or Patient Care Champions and distill the insights into Digital Marketing to achieve behavioral objectives. The data sources for this project will include primary research conducted over the years and secondary research available online and through patient advocacy groups and professional associations. The Patient Marketing Intern will develop a Creative Brief and work with the advertising agency to create ad units and with the media agency to place those units.

Key Responsibilities:

Conduct/review market research

Compose a creative brief that incorporates customer insight

Work with agency to create advertising and/or materials to meet brand objectives

Shepherd materials through review and approval by Promotional Review Committee

Work with media agency to develop and execute media plan

Create a system of testing and optimization for both creative and media channels

Report on impact of work

Minimum Requirements:

Education & Experience: MBA candidate or rising college junior or senior studying marketing

Relationship with Others/Scope of Position:

Reports to Director, Patient Marketing

Working Conditions: hybrid role; 3 days/week onsite

The expected base pay range for this position is $22K - $28K. The offered rate of pay will vary according to the candidate's current degree program and level of study.

Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.

LI-MR1 and #LI-HYBRID

At Keenova, we believe that no one should be alone in their pursuit of better health. This purpose drives us as we pair quality therapeutics with human support-showing up in big moments and small to help patients find comfort and confidence.

We bring deep expertise and resolve to every therapeutic area we serve, including immunology, urology, men's health, orthopedics, critical care, and pediatric endocrinology. We work with patients, care partners, and physicians to help them navigate healthcare system complexity and access therapies that make a meaningful difference.

We are Keenova-keen to solve, keen to serve. Learn more at www.keenova.com .

At Keenova, we know that we contribute to something that matters because we make quality products that impact patient lives. Our dynamic work environment provides unique experiences for employees to grow and develop.

Invest in your own career with Keenova and let's do something dynamic together.

Keenova provides equal employment opportunities to applicants and employees without regard to race; color; gender; gender identity; sexual orientation; religions practices and observances; national origin; pregnancy, childbirth, or related medical conditions; protected veteran status; disability; or any other category protected by law.

Additional information on Keenova's hiring practices may be found by clicking (https://secure.compliance360.com/ext/ESLKi3LFkqY=)

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