The Sr. Manager of Marketing Analytics, Brand is the measurement engine behind IHG's brand growth strategy. This role exists to give brand marketing and paid media teams the analytical confidence to make smarter decisions on where to invest, who to reach, and how to measure what's working. You will translate complex brand health and media data into clear, actionable intelligence that shapes media strategy and drives awareness, consideration, and favorability across the full funnel.?
Your day to day
Brand measurement is the core of this role. You will own the design and execution of brand health tracking frameworks, working with panel research partners such as Media agencies?to?monitor?awareness, consideration, and favorability trends.??
You will connect media investment to brand outcomes through full funnel measurement and cross channel analysis, ensuring we understand not just what ran, but what moved the needle.?
You will serve as the primary analytics partner to brand marketing and paid media teams, translating data into strategic recommendations on audience targeting, channel mix, and budget allocation.
This includes preparing and presenting insights to senior leadership, which means this role demands strong executive communication skills -- not just analytical rigor.?
On the?team?side, you will manage?2+ direct reports, setting priorities, developing their analytical and storytelling capabilities, and ensuring the team delivers against brand measurement commitments.?
You will also manage?ongoing?relationships with external agencies and measurement vendors, driving accountability on data quality,?methodology, and insight delivery.?
What we need from you
5 to 7 years of media and analytics experience with a genuine understanding of how brand marketing works, not just performance marketing.
We need someone who can make data talk. You will be expected to craft narratives that connect media investment to brand outcomes, compelling, and actionable for senior leadership.
Comfortable with writing a SQL query, leveraging internal dashboard as you are presenting a brand funnel story to a senior executive leader
Prior?hands-on?experience with panel research toolssuch asiSpot, Kantar, Mesh orDisqowill be a plus.?
People leadership experience.
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $135,000.00 to $145,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
LI-AA5
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.
Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance - working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Important information :
The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
If you require reasonable accommodation during the application process, please click here .
IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
