Advertising Manager

University of Southern Mississippi • Hattiesburg, MS • 1h ago

Special Instructions to Applicants

Applicants must submit the following:

Resume

Cover letter clearly connecting your experience to the responsibilities of this position.

A brief example (1-2 pages) describing one paid digital campaign you personally managed, including the campaign objective, platforms used, your role in execution and optimization, and measurable results.

Applicants must be currently authorized to work in the United States on a full-time basis without the need for visa sponsorship. The University will not sponsor applicants for work visas (e.g., H-1B).

Job Summary

The Advertising Manager executes the University's paid media efforts by translating overarching marketing strategies into effective advertising plans across digital and traditional channels. This role manages the full lifecycle of paid campaigns, from technical setup and budget deployment to ongoing optimization and performance analysis, ensuring institutional objectives are achieved with precision, efficiency, and measurable impact.

Primary Duties and Responsibilities

Develops advertising plans by translating overarching marketing strategies into detailed paid media tactics aligned with institutional goals and established budget parameters.

Builds, launches, and manages paid media campaigns across search, social, video, and other digital and traditional channels, ensuring technical accuracy, platform compliance, and timely deployment.

Monitors and optimizes campaign performance daily, making real-time adjustments within established budget guardrails to maximize efficiency, reach, and return on investment.

Analyzes and interprets advertising data, evaluating campaign effectiveness, identifying performance trends, and preparing reports on spending, engagement, and outcomes to inform future strategy.

Coordinates advertising initiatives across teams, managing timelines and collaborating with design, web, video, and social media teams to ensure creative assets are optimized and aligned with platform specifications and campaign objectives.

Maintains current knowledge of paid media trends, platform updates, and emerging technologies

Performs other duties as assigned.

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