Copywriter, Performance Marketing

Meta • Menlo Park, CA • 7h ago

Summary:

Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.Our vision is fearless creativity that shapes the future of connection. With some of the industry's best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world's biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.We believe in attracting and nurturing industry-leading talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and effective creative narrative for work that reaches an audience across the globe due to the scale of our products.We are seeking an advertising Copywriter with proven expertise in creative direction to drive the development of innovative, concept-driven performance (direct response) campaigns that engage Meta's small and mid-size business audiences across multiple digital platforms. As a creative leader, you will be responsible for guiding external creative agencies and cross-functional teams to deliver high-impact, strategic work that drives revenue for the business.

Required Skills:

Copywriter, Performance Marketing Responsibilities:

Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy

Leverages historical campaign performance and trends to inform future creative decisions

Works with AI and GenAI tools for creative ideation and production

Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials

Leads regular creative reviews and presentations to internal stakeholders, including leadership

Sets the creative inputs across creative testing plans to optimize creative

Fosters trusting relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication

Develops creative strategy, concepts, and directs visuals (including typography, color palette, and imagery) to support campaign messaging and branding

Directs design assets, such as graphics, icons, and illustrations, to enhance campaign visuals

Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work

Minimum Qualifications:

5+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation

Experience with AI and generative AI tools used for creative ideation and production

Portfolio that showcases ideate, develop, and refine concept-driven campaigns that drive results, a mastery of art direction, and design principles

Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels

Understanding of the business-to-business marketing landscape and Meta's advertising tools

Demonstrated experience collaborating effectively with external agencies and cross-functional teams

Experience problem-solving and thinking strategically for advertising campaigns

Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders

Preferred Qualifications:

8+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation

Figma, GenAI tools, Adobe Creative Suite including Firefly

Bachelor's degree in Advertising Creative, Digital Design, Visual Design, or equivalent experience

Public Compensation:

$122,000/year to $175,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

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