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VP, Segment Marketing Manager Marketing Youngstow

WesBanco Bank Inc • Ann Arbor, MI • 13h ago

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VP, Segment Marketing Manager - Marketing

24-8732

Multiple Locations

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Location

This position is 100% remote within the Bank's footprint. Employee will work full time remote outside of a WesBanco location (may occasionally attend in person meetings, although primary functions of the role are performed remotely).

Market

Youngstown

Work Hours per Week

Requirements

Bachelor's degree or higher from a four-year college or university in Marketing, Advertising, or related field required.

Minimum of five years related experience supporting multiple concurrent projects required.

Bank marketing experience preferred.

Supervisory experience preferred.

Job Description

SUMMARY:

Develop cohesive marketing strategies and plans by working closely with business segment leaders to develop strategies that align with and support corporate and line of business goals. Work closely with marketing team members to plan, create and implement all campaigns, communications, website content, social media channels and materials to attract and deepen customer relationships and consistently articulate the WesBanco brand and corporate values. This position will participate in both research and projects to evaluate and improve the client experience, define audiences and align marketing efforts to appropriate channels. has primary responsibility for assigned business segment marketing support and communications.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Develop marketing strategies and programs for business line segments that align with and support their business goals.

Drive innovation, build a positive environment, and position team as marketing experts while collaborating with lines of business.

Develop strategies to ensure consistent branding and strategies while also supporting local market initiatives.

Evaluate end-to-end customer experience across multiple marketing driven channels and customer touch points.

Partner with digital and brand teams to drive innovation for digital marketing and SEO/SEM in addition to ensuring website content remains relevant and updated.

Partner with product development and management to promote competitive, customer friendly products that are delivered within regulatory guidelines and position the company for success.

Develop strong relationships with business segment management and other marketing team members to ensure collaborative working relationships.

Work with marketing team members to develop customer acquisition, growth and retention programs that are successful, cost effective and contribute to reaching corporate strategic growth goals.

Create and implement a multi-channel marketing strategy that encompasses online and offline channels, drives lead generation while delivering best in class customer experience, where applicable.

Work with brand and channel teams and segment specialists to support business segment events and business segment sponsorships.

Work with internal/external partners to develop paid and organic campaigns that drive new household growth, where applicable.

Ensure internal and external communicatio

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