Digital Marketing Manager

Robert Half • Alexandria, VA • 4h ago

Description

We are seeking an experienced Digital Marketing Manager to own and optimize all paid digital campaigns focused on growing membership, driving event attendance, boosting product/service sales, and building brand initiatives. This pivotal role will lead paid marketing on LinkedIn, Meta, Google Ads, programmatic/display, and retargeting channels-overseeing everything from strategy and execution to reporting and analysis.

Key Responsibilities:

Plan, build, launch, and optimize paid media campaigns across LinkedIn, Meta (Facebook/Instagram), Google Ads, display/programmatic, and retargeting platforms.

Develop and execute campaigns supporting membership, events, products/services, and brand initiatives, ensuring strong ROI and performance.

Manage campaign budgets, pacing, creative rotation, and audience targeting for maximum impact.

Maintain clear performance benchmarks and implement ongoing A/B, multi-variant, creative, and landing page testing to drive improvements.

Build and maintain UTMs and tracking infrastructure, ensuring accurate flow of campaign data into analytics and reporting platforms.

Serve as data owner for campaign performance, web analytics, attribution, and engagement metrics.

Create, manage, and present dashboards and weekly/monthly reports visualizing campaign performance, ROI, and recommended optimizations or next steps.

Analyze traffic, conversion rates, channel performance, and lead quality, sharing actionable insights with stakeholders.

Collaborate closely with email marketing teams to tie paid media results to downstream business outcomes (registrations, renewals, purchases, etc.).

Maintain a centralized performance repository to track benchmarks, trends, and learnings across all digital campaigns.

Build and update the digital campaign playbook, including QA checklists, documentation, and roles/workflows.

Stay up to date on new digital ad tools, platforms, and AI capabilities-especially those accelerating campaign speed or improving return on ad spend.

Implement efficient, repeatable campaign testing frameworks for continual optimization.

Requirements

Required Skills & Experience:

4+ years managing paid digital marketing campaigns (LinkedIn, Meta, Google Ads, programmatic/display, retargeting).

Proven ability to deliver against ROI and lead/conversion targets in digital marketing.

Advanced knowledge of paid media analytics, Google Analytics (including GA4), UTMs, attribution models, and marketing dashboards.

Experience managing campaign budgets and adjusting pacing, audience targeting, and creative rotation.

Strong understanding of creative testing, multi-variant/A/B testing, and landing page optimization.

Excellent data analysis and visualization skills; experience building reports for non-technical and executive audiences.

Proficient in collaboration tools and with cross-functional partnership (example: email marketing).

Up-to-date with the latest ad technologies and AI-driven solutions.

Strong organizational skills; able to manage multiple projects and documentation/playbooks.

Bonus Points For:

Experience with additional tools such as Salesforce Marketing Cloud, Tableau, Figma, Adobe Creative Suite.

Relevant micro-credentials/certifications in digital marketing strategy or platforms (see Job Search Strategies Guide.pdf).

Exposure to membership or event-driven organizations.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

Similar Jobs

Part Sales Manager - Part Time

AutoZone, Inc. • Silver Spring, MD • 3min ago

Management & Administrative

Job Description AutoZone's Store Management team drives store performance, fosters a productive team, and ensures exceptional customer service. Managers and MITs play a key leadership role, expected to Live The Pledge an...

3min ago

Go to Apply

Director of Pre-Sales - Managed Services

Red River • Chantilly, VA • 14min ago

Management & Administrative

At Red River Managed Services, we provide a welcoming and positive workplace where everyone feels valued and able to do their best work, fostering a one-team mentality. Our employees work together to foster wise decision...

14min ago

Go to Apply

Deloitte • Mclean, VA • 5h ago

Management & Administrative

Join our AI & Engineering team in transforming technology platforms, driving innovation, and helping make a significant impact on our clients' success. You'll work alongside talented professionals reimagining and re-...

5h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.