Job Description
The Role:
The Regional Sales Operations Manager is a pivotal partner to GM's regional leadership, responsible for translating corporate priorities into actionable strategies that strengthen retail performance across the assigned region. This role serves as the analytical backbone for sales planning-leveraging product expertise, competitive insights, and operational rigor to support ordering strategies, forecast performance, and guide zone teams toward their objectives.
Functioning as the strategic link between headquarters, product teams, and field operations, this leader drives consistency, clarity, and disciplined execution across a broad dealer footprint. Success requires strong analytical insight, deep OEM product fluency, and the ability to influence cross-functional partners to enhance retail outcomes, optimize processes, and elevate overall sales effectiveness.
What You'll Do (Responsibilities):
Strategic & Operational Leadership
Partner with the Regional Director and Zone Managers to develop and execute regional sales strategies aligned with GM's corporate and brand objectives.
Drive operational excellence by monitoring performance metrics, identifying gaps, and implementing targeted action plans.
Serve as the primary liaison between regional field teams, Corporate Sales Operations, Marketing, and Dealer Network Development.
Translate national sales programs into clear, actionable field-level initiatives.
Lead LMA strategy and partner with Martin Retail Group, aligning efforts with Detroit and local advertising teams.
Sales Performance & Analytics
Analyze sales trends, inventory levels, incentive effectiveness, and dealer profitability to deliver data-driven recommendations.
Utilize analytic tools and dashboards to forecast performance, evaluate dealer KPIs, and optimize retail and fleet volume goals.
Support planning and allocation processes to ensure optimal vehicle mix and inventory alignment with market conditions.
Dealer Network & Field Support
Support dealer incentive programs, sales contests, and retail execution initiatives to drive volume and market share growth.
Partner with Zone Managers to coach field teams on sales tools, reporting, and operational best practices.
Cross-Functional Collaboration
Collaborate with Marketing, Customer Experience, and Finance to align regional strategies, budgets, and program priorities.
Provide feedback to corporate teams on market dynamics, dealer sentiment, and program performance.
Lead or contribute to special projects, pilot programs, and continuous improvement initiatives.
Your Skills and Abilities (Minimum Requirements):
8-12 years of experience with an automotive OEM in sales, product marketing, product planning, or sales operations (non-OEM experience not sufficient).
Demonstrated OEM product knowledge , including ordering, allocation, trims/packages, competitive positioning, and market messaging.
Hands-on experience supporting regional or zone sales teams , with strong understanding of OEM timelines and operational rhythms.
Strong analytical skills with the ability to interpret market, retail, and competitive data (e.g., Polk / S&P Global Mobility) and convert insights into strategy.
High proficiency with OEM sales systems , advanced Excel, Power BI, and CRM platforms.
Proven ability to develop and execute strategic plans that influence cross-functional partners and drive performance improvement.
Excellent communication and executive presentation skills with the ability to simplify complex product and market concepts.
What Will Give You a Competitive Edge (Preferred):
Prior experience in General Motors field or headquarters roles , or equivalent experience with another major automotive OEM.
Strong background in strategic ordering, inventory optimization, dealer network support , or retail operations strategy.
Familiarity with commodity constraints, production cycles, fleet vs. retail mix , and model-year transition processes.
Experience supporting a large regional footprint (e.g., 100+ dealers) within a strategic or operational support model rather than a direct field-facing role.
LI-ST1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
The selected candidate will be required to travel
This job may be eligible for relocation benefits.
About GM
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