Product Marketing Manager

Pearson • Madison, WI • 6h ago

Product marketing manager | LEAD SPECIALIST, PRODUCT MArketing

Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help organizations plan, assess, and grow their talent through AI-driven insights, innovative assessments, and industry-recognized certifications. Our goal is simple. We want people to thrive in work and in life, and we equip global enterprises with the tools to make that possible.

We partner with C-suite executives, IT, HR, and L&D leaders to help them future-proof their workforce. Our solutions unlock potential, build capability, and create stronger teams in a rapidly changing world.

Role Overview

This is a high-impact and highly visible role that sits at the center of Pearson's next chapter of innovation. As a Product Marketing Manager, you will play a critical role in shaping our go-to-market approach for a new generation of products and services. You will lead the GTM plan from strategy through execution while working closely with Product, Strategy, Sales, and both internal and external creative teams.

You will bring your subject matter expertise to life through compelling positioning, storytelling, and audience-specific messaging. You will deeply understand our customers and the competitive landscape to influence where we play and how we win. You will also collaborate with Global Marketing Managers to integrate your product portfolio into multi-channel programs that drive pipeline, adoption, and revenue.

Your core mission is to champion the product's value in the market and ensure sellers, partners, and customers clearly understand why Pearson is the solution of choice.

Key Responsibilities

Serve as the subject matter expert for products within your solution category, developing sharp positioning and audience-specific messaging that clearly differentiates Pearson.

Partner with Global Marketing Managers to integrate your products into broader marketing programs that drive demand, engagement, and pipeline.

Collaborate closely with Product, Sales, Customer Support, and cross-functional teams to ensure aligned messaging, continuous feedback loops, and consistent market presence.

Equip sellers, resellers, and channel partners with high-impact sales enablement tools such as value narratives, case studies, pitch decks, and product one-pagers.

Develop and maintain a library of product marketing assets used across channels and teams.

Leverage analytics to assess performance, uncover insights, and optimize messaging and materials.

Monitor market trends, buyer behavior shifts, emerging technologies, and competitor moves to inform future GTM strategies.

Who You Are

Essential Qualifications & Experience

8+ years of product marketing experience within a global organization.

Proven experience developing and executing GTM plans for B2B or enterprise solutions.

Strong project management skills with the ability to drive cross-functional alignment and deliver high-quality work on time.

Analytical mindset with experience measuring performance, tracking ROI, and using data to optimize outcomes.

Experience managing budgets and optimizing investments across marketing channels.

Highly Desirable Skills & Experience

Industry expertise in enterprise HR, talent management, workforce learning, or adjacent sectors.

Strong stakeholder management skills with the ability to influence across marketing, product, sales, and executive teams.

Key Competencies

Bias for Action : You take ownership, solve problems proactively, and move quickly.

Results-Oriented : You deliver programs that drive real impact, engagement, and revenue lift.

Excellent Communication : You can tell a compelling story, simplify complexity, and engage senior stakeholders with clarity.

Adaptability : You thrive in fast-paced environments and can pivot with changing priorities.

Collaboration : You work seamlessly across teams and build strong, trusted relationships.

Applications will be accepted through 2/13/2026. This window may be extended depending on business needs.

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $130,000 - $150,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job: Marketing

Job Family: GO\TO\MARKET

Organization: Corporate Marketing & Communications

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 22545

location

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