MarTech Director, YouTube Marketing
corporatefare YouTube place San Bruno, CA, USA; New York, NY, USA barchart Director infooutline_
XNote: By applying to this position you will have an opportunity to share your preferred working location from the following: San Bruno, CA, USA; New York, NY, USA .
Minimum qualifications:
Bachelor's degree in Computer Science, Engineering, Mathematics, or equivalent practical experience in a technical field.
15 years of experience in Marketing Technology, Product Management, or Engineering Leadership, with 5 years specifically managing technical roadmaps.
8 years of experience as a people manager leading teams.
Experience designing systems for two-sided marketplaces or platforms (e.g., balancing supply/creators and demand/viewers).
Experience querying and architecting data environments.
Preferred qualifications:
Master's degree in Computer Science or MBA with a technical focus.
Experience building proprietary internal marketing tools or platforms, rather than solely integrating off-the-shelf vendors.
Experience as a software engineer or data engineer prior to moving into leadership/strategy.
Understanding of streaming video delivery, algorithmic recommendation systems, and how off-platform marketing signals influence on-platform engagement.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
YouTube is seeking a MarTech Leader to define and execute a technology vision at the intersection of Marketing, Product, and Engineering. You will own the end-to-end roadmap and architecture of the YouTube Marketing Technology stack, transforming ambitious marketing goals into rigorous technical specifications.
As a primary bridge between functions, you will advocate for an AI-powered infrastructure that scales globally. We are looking for a visionary who commands the respect of engineering and the trust of marketing, ensuring our data and operations aren't just efficient, but are key drivers of YouTube's growth.
This role reports to the Sr. Director of YouTube Marketing Strategy, Insights, and Analytics, leading a team of ~20 reports.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $269,000-$378,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more aboutbenefits at Google (https://careers.google.com/benefits/) .
Responsibilities
Define and own the MarTech roadmap, transforming isolated marketing requests into an interoperable technology portfolio.
Drive efficiency improvements by automating key marketing surfaces and scaling our ability to deliver personalized communications to billions of users. Forge deep, high-trust relationships with Product Management and Engineering.
Drive principled architectural decisions, determining when to leverage YouTube/Google's internal engineering stack (data gravity, scale) versus integrating external solutions (speed, agility). Oversee end-to-end architecture of our core platforms.
Lead the technical design for marketing data pipelines, ensuring strict adherence to privacy (GDPR/CCPA) while maximizing signal fidelity for attribution and measurement.
Develop and advocate for a shared long-term vision for how AI/ML will transform YouTube's marketing efforts. Advocate for a culture of automation.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google'sApplicant and Candidate Privacy Policy (./privacy-policy) .
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy (https://www.google.com/about/careers/applications/eeo/) ,Know your rights: workplace discrimination is illegal (https://careers.google.com/jobs/dist/legal/EEOC\KnowYourRights\10_20.pdf) ,Belonging at Google (https://about.google/belonging/) , andHow we hire (https://careers.google.com/how-we-hire/) .
If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form (https://goo.gl/forms/aBt6Pu71i1kzpLHe2) .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCPEEOPost.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.
