Associate Manager, Campaign Operations

Association of National Advertisers • New York, NY • 3h ago

About the ANA

The ANA's (Association of National Advertisers) (http://www.ana.net/) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

Location

New York City (4 days in-office, Fridays remote)

Position Overview

The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy, development and execution. The Associate Manager, Campaign Operations reports to the Senior Director, Campaign Development and serves as the operational backbone of this team, ensuring flawless campaign execution through expert project management, marketing technology management, and performance analytics.

This role coordinates campaign activities across channels, manages marketing platforms, tracks performance, and optimizes processes to drive efficiency and results. This is a detail-oriented, tech-savvy role for someone who thrives on organization, data, and making complex campaigns run smoothly.

Key Responsibilities

Campaign Project Management (35%)

Coordinate campaign activities across paid, owned, and earned channels

Manage campaign calendars, timelines, and deliverable tracking

Ensure seamless coordination between creative, stakeholders, and external partners

Lead campaign status meetings and maintain project documentation

Identify and resolve bottlenecks in campaign delivery

Manage campaign workflows from brief through execution and reporting

Marketing Platform Management (30%)

Day-to-day management of marketing tech stack (CRM, ad platforms, analytics tools)

Digital and social paid campaign activation support

Manage audience segmentation and campaign targeting

Ensure data quality and integration across platforms

Collaborate with website team and IT on platform optimization and troubleshooting

Stay current on platform updates and new features

Performance Tracking & Reporting (25%)

Build dashboards and reports tracking campaign KPIs and marketing metrics

Analyze campaign performance and provide actionable insights

Track progress of quantitative commitments (traffic, engagement, email performance)

Conduct post-campaign analysis and document learnings

Support in-house measurement capabilities

Develop performance update reports

Process Optimization (10%)

Develop and document campaign workflows and standard operating procedures

Create templates and toolkits for repeatable campaign executions

Identify opportunities to improve efficiency through automation and AI tools

Maintain campaign asset library and file organization systems

Support team adoption of new tools and processes

Qualifications

Experience

Bachelor's degree and 3-5 years in marketing operations, campaign coordination, or similar role

Hands-on experience with marketing automation platforms (Feathr, HubSpot, Marketo, Pardot, or similar)

Experience with digital advertising

Proficiency with analytics tools (Google Analytics, Tableau, Looker, or similar)

Project management experience coordinating complex, multi-channel campaigns

Core Competencies

Extreme Organization: Manages multiple campaigns and deadlines without dropping balls

Technical Aptitude: Quickly learns new platforms and troubleshoots issues

Analytical Thinking: Translates data into insights and recommendations

Process Orientation: Creates systems that improve efficiency and consistency

Detail Obsessed: Catches errors and ensures quality in every execution

Proactive Communication: Keeps team informed and surfaces issues early

Technical Skills

Expert-level proficiency with marketing automation and CRM platforms

Advanced knowledge of email marketing best practices and deliverability

Experience with paid social and search advertising platforms

Strong data analysis skills and dashboard creation (Excel, BI tools)

Understanding of web analytics, tracking, and attribution

Familiarity with project management tools

Salary and Total Rewards Package:

Starting pay range: $55,000 to $65,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.

To Apply:

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to careers@ana.net . Note: only applicants who include salary requirements will be considered.

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