Product Marketing Manager

Thomson Reuters Holdings Inc • Ann Arbor, MI • 1h ago

We areseekingaresults-oriented, entrepreneurial, andanalytically-drivenProduct Marketing Managerto drive theproduct marketingandlaunchesfor ourIndirect Tax & E-invoicing solutionsin the US market. This role will focus on driving product awareness, adoption, and revenue growth through compelling value propositions, go-to-market execution, sales enablement, and data-driven optimization.

This role requires anentrepreneurial self-starter with gritwho thrives in ambiguous, fast-paced environments and is comfortable challenging the status quo.You'llneedstrong analytical and financial acumen, exceptional project management skills, and the ability to communicate complex value propositions to executive audiences. Close collaboration with European counterparts is critical to ensure global alignment while adapting strategies for US market needs.

About the Role

Develop and execute go-to-market strategiesfor ONESOURCE and Transactional Compliance solutions in the US market, including new product launches, major releases, and ongoing portfolio growth, collaborating with Product Management, Sales, and Marketing teams

Build business cases and ROI modelsthat quantify customer value and support sales conversations with finance and executive buyers,demonstratingclearfinancial impactof tax automation solutions

Lead end-to-end product launch execution and establish KPIs, coordinating cross-functional teams, managing timelines, creating dashboards to track performance, customer adoption metrics, and campaign effectiveness, using insights to drive optimization

Create compelling product positioning and messagingthat articulates the value of the end-to-end transactional compliance journey (tax determination e-invoicing compliance), ensuring consistent messaging across all channels and customer touchpoints

Develop high-impact sales enablement materialsincluding battlecards, pitch decks, demo scripts, sales playbooks, competitive positioning, and objectionhandling frameworks that empower Sales teams to effectively communicate product value and drive pipeline conversion

Develop executive-level presentations and business casesthat resonate with C-suite and senior stakeholders, articulating complex technical and compliance value propositions with clarity and impact

Orchestratemarket research, competitive analysis, and customer interviewstoidentifyopportunities, trends, and customer pain points.

Coordinate and own customer migration and end-of-life (EOL) activitiesforcertain solutionsensuring smooth transitions and clear communication throughout the product lifecycle

Work with broader marketing and demand generation team to develop and execute marketing programs and campaignsthat generate awareness, customer engagement, and lead generation, collaborating on campaign messaging and asset creation aligned with target audience needs

Partner closely with European product marketing counterparts and Product Managementto ensure global alignment on positioning and messaging while adapting approaches for US market nuances, and provide US market feedback to influence product development priorities

About You You are a proactive, data-driven, and highly organized product marketer with a proven ability to manage complex portfolios and collaborate effectively across teams. You are skilled at translating technical solutions into compelling business value.

Required Experience & Skills:

3+ years of progressive experience in product marketing, strategic marketing, or similar roles, preferably in a B2B SaaS environment, with experience in tax, financial services, or enterprise platformtechnologya significant plus.

Demonstrated usage of AI tools (such as ChatGPT, Gemini, Claude, Llama etc.) to drive their personal or work productivity and always seeking new ways to be creative and innovative in theirwork - Looking for a growth and learning mindset.

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