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Account Based Marketing Manager

Broadcom • Plano, TX • 3h ago

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Job Description:

Are you a strategic marketer who loves to drive measurable results and unlock massive growth opportunities? We are looking for a high-impact Account Based Marketing Manager to join our dynamic Digital Marketing team within the Mainframe Software Division at Broadcom. This role is a unique opportunity to own the full lifecycle of highly personalized, account-centric campaigns for our strategic accounts.

This position is perfect for a self-starter who thrives on both strategic thinking and hands-on execution. You will be a campaign architect and a digital marketing executor-leading the strategy while rolling up your sleeves to implement creative, multi-channel tactics that deliver measurable results. If you are collaborative, goal-driven, and ready to make a significant impact in a fast-paced, in-office environment, we want to hear from you.

What You'll Do :

As the ABM Manager, you will be the driving force behind our account strategy, focusing on personalized engagement and measurable success:

Own the Campaign Lifecycle: Drive end-to-end ABM campaign development and execution, from initial strategy and component creation to execution, measurement, and reporting.

Be a Cross-Functional Leader : Partner closely with Product Marketing, Creative, and Digital Channel leads to develop and execute multi-channel strategies, including emails, webinars, events, digital advertising, and more.

Creation of High-Impact Assets : Assist in building and test compelling campaign deliverables, such as infographics, banner ads, social posts, landing pages, and email copy.

Ensure Operational Excellence: Manage and communicate a clear campaigns calendar, ensuring timely execution of all tactics and effective actioning of all leads.

Focus on ROI: Track and optimize campaigns to ensure high ROI.

Leverage Data for Growth: Work with team members to report on defined KPIs in real-time. Use deep data analysis and industry best practices to identify insights and continuously optimize programs for target accounts.

Manage Creative Partners : Oversee external creative agencies to deliver high-quality design assets.

Minimum Requirements:

12+ years of related marketing experience, with a minimum of 2 years dedicated to Account Based Marketing (ABM).

A Bachelor's degree in Engineering, with a concentration in Marketing or a related field, is preferred.

Ideal Skills & Mindset:

Strategic & Innovative: Expert knowledge of marketing campaign best practices, real-time content marketing, and digital/social marketing. The ability to continually innovate and orchestrate complex, moving parts.

Collaboration & Project Management: Exceptional project management skills and proven experience collaborating effectively within a cross-functional team, particularly with an enterprise sales organization.

Driven & Resourceful: Highly organized, process-oriented, self-directed, and resourceful.

Resilience: Adaptable and calm in high-stress, tight-deadline situations, with patience in the face of changing priorities.

Communication Power: Excellent writing, editing, communication, and presentation skills-you can articulate complex ideas clearly and persuasively.

LinkedIn Expertise: Knowledge and experience using LinkedIn as a B2B channel is a huge plus.

Time Management: Excellent skills in managing your time and priorities to meet deadlines.

Additional Job Description:

Compensation and Benefits

The annual base salary range for this position is $123,800 - $220,000

This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.

Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.

Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.

If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.

Welcome! Thank you for your interest in Broadcom!

We are a global technology leader that designs, develops and supplies a broad range of semiconductor and infrastructure software solutions.

For more information please visit our video library (http://www.broadcom.com/videos) and check out our Connected by Broadcom (https://www.broadcom.com/support/resources/video-webinar-library?channel=5c9658f7c1d34eca91c6cc16178e5b1b&video=7d72b04ea50046a394e682fab640ce20) series.

Follow us on Linked In Broadcom Inc (https://www.linkedin.com/company/broadcom) .

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