Sr Dir, Service Marketing

BD (Becton, Dickinson and Company) • San Diego, CA • 12h ago

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

The Sr Dir, Service Marketing provides strategic leadership and operational oversight for the Service Marketing function within Global Customer Services (GCS). This role is accountable for driving profitable growth, enhancing customer intimacy, and achieving commercial excellence through innovative service solutions, strategic pricing, portfolio optimization, marketing, sales enablement, and comprehensive business management. The incumbent will serve as a key architect of global strategies that strengthen market position and deliver exceptional customer value.

Essential Duties & Responsibilities

Commercial Excellence & Pricing

Establish and govern pricing strategies in partnership with Finance, ensuring alignment across contracts, time & materials, and per diem services.

Develop and maintain robust infrastructure, processes, and tools for price management, including CPQ systems, dashboards, and dynamic, data-driven pricing models.

Champion customer experience initiatives to foster engagement and loyalty.

Monitor, analyze, and act on customer experience metrics (e.g., NPS, OSAT) to continuously improve satisfaction and retention.
Marketing & Communications

Define and articulate compelling messaging for the entire GCS portfolio, ensuring consistency and impact.

Lead global and regional marketing campaigns aligned with strategic business objectives.

Implement integrated marketing strategies across digital and traditional channels to maximize reach and engagement.

Oversee internal and external communications, including brand stewardship, event management, and digital content development.
Product & Portfolio Management

Shape and evolve the global customer services portfolio, managing offerings throughout their lifecycle.

Drive growth in traditional service domains while accelerating adoption of digitally enabled solutions.

Ensure portfolio harmonization, monitor performance against KPIs, and leverage market insights for continuous improvement.
Sales Enablement

Optimize sales processes, tools, and methodologies to enhance efficiency and effectiveness.

Embed customer-centric principles into all sales strategies and initiatives.

Manage pricing governance, deal escalations, and complex multi-business-unit projects.
Business Management

Design and implement sales programs informed by rigorous performance analysis.

Monitor regional performance to support service sales growth and ensure consistency across business units.

Own and execute the global service sales strategy, including pricing targets for new systems and portfolio elements.

Communicate critical service sales content to global stakeholders and regional teams.
People Leadership

Provide visionary leadership to a global organization, fostering a culture of accountability, collaboration, and high performance aligned with the GCS strategy.

Engage, inspire, and develop diverse leaders and teams through clear communication, coaching, and succession planning to build organizational capability and resilience.

Champion employee engagement initiatives, ensuring alignment with company values and driving a positive, innovative work environment across all regions.

Qualifications

BA or BS in Business Administration, Marketing, Engineering, Information Technology, or related field, or equivalent additional relevant experience

Minimum of 12 years of experience in medical device installation or equivalent.

Excellent organizational and time management skills, with the ability to prioritize tasks and handle multiple projects simultaneously.

Exceptional communication and interpersonal skills, both written and verbal.

Ability to collaborate effectively with diverse teams, build trust, and influence others.

Proficiency in Microsoft Office Suite and other relevant software applications.

Travel may be required as part of this role.

Lean Six Sigma experience, or similar CI improvement methodologies preferred

Proven strategic thinking and planning capabilities

Strong commercial and financial acumen

Deep customer-centric orientation

Expertise in marketing and communications

Proficiency in product and portfolio management

Advanced sales management and enablement experience

Data analytics and business intelligence proficiency

Change leadership and digital marketing expertise

BD is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, national origin, disability status, veteran status, or any other characteristic protected by law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization's investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

.

Primary Work Location

USA CA - San Diego Bldg A&B

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You (https://jobs.bd.com/en/our-commitment-to-you) .

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$185,800.00 - $334,500.00 USD Annual

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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