For 75 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we'll help you build a career that you can feel passionate about.
Job Summary
The Digital Marketing Manager for Manufacturing is responsible for co-creating and effectively translating marketing strategies into digital marketing campaigns to drive pipeline, build awareness, generate and nurture leads, and support customer retention for our key product lines including Endosafe, Celsis, and Accugenix.
As part of the Strategic Marketing team, you will contribute to digital marketing strategy for Charles River and drive digital marketing strategy in collaboration with the manufacturing marketing team. Responsibilities of the role include developing, executing, and managing integrated digital campaigns and messaging for relevant products and services, controlling the associated budget to increase brand awareness, generating and nurturing leads, measuring impact, and supporting current and future client relationships.
Responsibilities
Define and establish a global comprehensive digital marketing strategy for the manufacturing business with direction and partnership with strategic marketing leads.
Drive digital marketing results to achieve global revenue and ROI targets.
Manage and measure the effectiveness of a coherent communication strategy across all digital channels, to drive awareness, develop/nurture leads, and support the promotion of integrated offerings with other business units where appropriate.
Develop and implement short-and long-term digital campaigns that support BU marketing plans and input into budget planning. Track spend for the current calendar year, measure the effectiveness of planned activities against business objectives, and provide recommendations for next year's plan.
Boosting customer acquisition and retention via targeted campaigns while nurturing long-term relationships and increasing customer lifetime value.
Maximizing ROI on digital marketing spend through data-driven optimization.
Set KPIs for digital marketing campaigns, monitor performance, and pivot to maximize impact and increase ROI.
Provide ongoing reports on impact and funnel metrics to the strategic marketing team, manage inputs to dashboards, and present findings.
Enhancing user experience across digital touchpoints (website, social media, email, etc.).
Iteratively test digital initiatives to identify what works best and recommend/implement data-driven improvements.
Ability to evaluate end-to-end customer experience across multiple channels, teams and customer touch points.
Manages and continuously elevates digital marketing campaign workflows and intake processes with our marketing team members and vendors.
Educate and influence non-digital partners on new data sources, digital marketing capabilities and technologies on how to best use them in their go-to-market strategies.
Plan, execute, manage, and drive the adoption of digital technologies across multiple digital marketing channels (SEO, SEM, Display, Retargeting, Social, Marketing Automation).
Maintain consistent brand messaging across all digital channels.
Job Qualifications
Keys to Success
Bachelor's degree in marketing, digital marketing, business, or documented equivalent experience.
7 years of experience building and driving multi-channel B2B digital marketing strategy.
Knowledge of the pharma, biopharma, and biotech markets for drug development products and services.
Strong interpersonal and relationship-building skills; experience in dealing with multiple and diverse internal collaborators and interacting with business and technology partners across all organizational levels.
Knowledge, Skills, Abilities
Develop and implement digital strategies that engage current and prospective customers to drive successful business outcomes through multiple digital touchpoints and channels
Collaborate and influence across a complex and dynamic global, regional and corporate digital marketing organization to anticipate, optimize, and evolve digital marketing strategies
Review and communicate digital marketing metrics, making strategic insights and recommendations in collaboration with corporate and divisional analytics teams
Educate and influence non-digital partners on new data sources, digital marketing capabilities and technologies and how to best use them in their go to market strategies
Maintain knowledge and skills within emerging digital marketing capabilities ensuring these are shared and adopted across the organization
Able to control campaign budgets
Channel experience within paid and organic social, marketing automation, display advertising, retargeting, pay-per-click advertising, paid and organic search, and third-party database advertising.
Experience leveraging AI tools for digital content creation and optimization across channels.
Experience creating and building consensus for go-to-market plans using digital channels.
Strong critical thinking skills and can visualize metrics to clearly communicate key insights.
Strong understanding of how online customer journeys interact with the sales process and an understanding of how leads and opportunities are optimally tracked and measured through a sales pipeline.
Strong project management and organizational abilities.
Ability to prioritize workload effectively as well as identify and resolve problems by completing tasks with a strong attention to detail.
Effective and efficient communication skills to facilitate working in cross-functional teams and with collaborators and agencies to deliver the best results.
Proficient to expert skills in the following tools (or comparable tools): Google Analytics, PowerBI, pivot tables, Pardot, Salesforce, LinkedIn Campaign Manager, Google AdManager, Google TagManager, Conductor, Office365.
Compensation Data
The pay range for this position is $95K - $115K USD annually. Please note that salaries vary within the range based on factors including, but not limited to, experience, skills, education, certifications, and location.
About Corporate Functions
The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.
About Charles River
Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients' clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.
With over 20,000 employees within 110 facilities in over 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client's unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world.
At Charles River, we are passionate about our role in improving the quality of people's lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly worked on 80% of the drugs approved by the U.S. Food and Drug Administration (FDA) in the past five years.
We're committed to providing benefits that elevate your quality of life. Based on your position these may include: bonus/incentives based on performance, 401K, paid time off, stock purchase program, Health and wellness coverage, employee and family wellbeing support programs, and work life balance flexibility.
Equal Employment Opportunity
Charles River is an equal opportunity employer and is committed to providing equal employment opportunities for all qualified applicants and employees without regard to race, color, sex, religion, national origin, ancestry, age, mental or physical disability, family status, pregnancy, military or veteran status, or any other characteristic protected by federal, state, or local laws.
It is unlawful in some states (including Massachusetts) to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
If you are interested in applying to Charles River Laboratories and need special assistance or an accommodation due to a disability to complete any forms or to otherwise participate in the resume submission process, please contact a member of our Human Resources team by sending an e-mail message to crrecruitment_US@crl.com. This contact is for accommodation requests for individuals with disabilities only and cannot be used to inquire about the status of applications.
For more information, please visit www.criver.com.
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