Go-to-market Manager

Nelnet • Lincoln, NE • 6h ago

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.

As a Nelnet company, the perks at NBS go beyond our benefits package. You're part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.

The Product Marketing Manager - Go-To-Market (GTM) Experiments role is responsible for rapidly uncovering commercial truth for new ventures by validating who will buy, why they will buy, and how they will buy-working in parallel with product prototyping and pilot execution. This role exists to reduce commercial risk early in the venture lifecycle, ensuring only ventures with real demand advance to scale. Product Marketing Manager - GTM Experiments is customer-facing and focused on evidence-driven validation, not revenue scaling.

JOB RESPONSIBILITIES:

Define and test Ideal Customer Profiles (ICP), buyer personas, and priority use cases during proto@type development.

Participate in proto@type feedback sessions to assess problem urgency, willingness to engage, and buying @context.

Identify early design partners and pilot candidates for new ventures.

Conduct pricing and packaging experiments, including willingness-to-pay conversations and early offer structures.

Validate revenue model assumptions and surface commercial friction before scale investment.

Support pilots with early sales conversations, design partner agreements, and letters of intent or paid pilots.

Observe actual buyer behavior and ensure pilots have real customers actively using the product.

Synthesize GTM learnings into go/pivot/kill inputs for venture decisions and prepare standardized GTM inputs for business unit handoff.

Document commercial insights and surface risks before scale investment.

EDUCATION:

Required:

Bachelor's degree in Business, Marketing, or related field.

Preferred:

Advanced degree or equivalent experience in commercialization, growth, or GTM strategy.

EXPERIENCE:

Required:

5+ years of experience in early-stage GTM, growth, or commercialization experience.

Proven ability to sell unfinished products and operate across multiple ventures simultaneously.

Strong qualitative judgment in customer-facing environments.

Preferred:

Experience in shared or fractional GTM roles.

Exposure to start-up or venture environments.

COMPETENCIES/SKILLS:

Customer empathy and commercial acumen.

Agility in experimentation and rapid learning.

Strong communication and collaboration skills.

Ability to synthesize qualitative and quantitative signals.

Comfort with ambiguity and evidence-driven decision-making.

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK (http://nelnetinc.com/careers/benefits/) .

Nelnet is committed to providing a welcoming and respectful workplace where all associates have the opportunity to succeed. As an Equal Opportunity Employer, we ensure that all qualified applicants are considered for employment. Employment decisions are made without regard to race, color, religion/creed, national origin, gender, sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by federal, state, or local law. We value the unique contributions of every team member and believe that a positive work environment benefits everyone.

Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or corporaterecruiting@nelnet.net .

Nelnet is a Drug Free and Tobacco Free Workplace.

You may know Nelnet as the nation's largest student loan servicer - but we do more than that. A lot more. We're also a professional services company, consumer loan originator and servicer, payment processor, renewable energy innovator, and K-12 and higher education expert (and that's just a shortlist). For over 40 years, we've been serving our customers, associates, and communities to make dreams possible.

EEO Info (https://nelnetinc.com/wp-content/uploads/EEO-poster.pdf) | EEO Letter (https://nelnetinc.com/wp-content/uploads/EEO-Jeffs-Letter.pdf) | EPPA Info (https://nelnetinc.com/wp-content/uploads/Employee-Polygraph-Protection-Act-Poster.pdf) | FMLA Info (https://nelnetinc.com/wp-content/uploads/FMLA-Leave.pdf)

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