Overview
Are you a passionate marketer with a love for gaming, digital media, and compelling storytelling? The Xbox Marketing team is seeking a Senior Integrated Marketing Manager to join the global Platform & Subscriptions business. In this role, you will drive end-to-end campaign development from strategy through execution, partnering closely with product marketing, global media, research and insights, social, digital, PR, international teams, and a network of agency partners.
You will develop breakthrough, fully integrated campaigns that launch major initiatives and sustain engagement across the Xbox Platform, including the Xbox Game Pass subscription. This means shaping global campaign and creative strategy, authoring integrated marketing plans, and developing compelling creative briefs. You will oversee creative asset and campaign production (e.g. video, digital, and creator-led advertising, and more), ensuring alignment with product launches, business priorities, and key moments throughout the year. Working hand-in-hand with global and regional teams, you will deliver cohesive global campaigns and experiences across every customer touchpoint.
The ideal candidate brings a proven track record of delivering innovative, integrated consumer marketing strategies and high-quality creative, along with a deep passion for gaming and entertainment. Experience in gaming and/or subscription-based businesses is highly valued. Success in this role requires the ability to navigate a large, complex organization, manage multiple stakeholders, and partner effectively with agencies to deliver campaigns on time and on budget.
Responsibilities
Campaign development and production:
Develop global marketing communications strategy and integrated marketing plans that drive key business objectives for Xbox Platform and Subscriptions.
Experience in strategy development, while bringing objectivity, "common sense" judgement, and "street smarts."
Author and manage key campaign documents, including integrated marketing plans and creative briefs.
Drive creative development and campaign execution in partnership with product marketing, consumer insights, media, owned channels, regional teams, and external agencies.
Manage campaign development and creative production of video, digital, and creator-led advertising for major campaigns, launches, and event-related assets.
Shape consumer-facing messaging and identity assets for consistent use across all integrated marketing channels.
Guide global content distribution and provide frameworks for worldwide usage.
Results-oriented with a proven track record, often delivering under tight deadlines
Cross-team collaboration and project management:
Partner with Global Product Marketing to align on core business objectives and outcomes.
Engage Research & Insights to integrate consumer insights, business intelligence, and campaign measurement into planning and reporting.
Coordinate with Global Media to align paid media strategies with broader campaign objectives.
Work closely with regional marketing leads to deliver localized execution in priority markets worldwide.
Collaborate with cross-functional marketing teams and agency partners to ensure seamless execution across all channels (.com, social, CRM, communications, etc.).
Partner with Retail teams to activate campaigns at points of conversion.
Ability to creatively resolve issues, understanding business constraints of resources, budgets, and timelines, while remaining adaptable and flexible
Manage budgets with the ability to handle large scale production budgets across multiple deliverables, priorities, and timelines
Ensure compliance with legal, geopolitical, and ESRB guidelines for creative content approvals and clearances.
Team leadership:
Skilled at project management, communication (verbal and written), and interpersonal relationship management while working with all levels within the company and with vendors and agency partners
Nimble enough to negotiate with multiple stakeholders, be able to defend work, and know when to accept direction.
Organizational agility and stakeholder management and cross-group collaboration skills will be critical to success, with demonstrated ability to execute through an influence model.
Qualifications
Required/minimum qualifications
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
OR equivalent experience.
Additional or preferred qualifications
Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience
Preference for an analytics background and ability to translate key data points into strategic insights that inform business/comms directions and key outcomes.
Preference for previous experience working with or leading an entertainment subscription business.
Understanding of the gaming community and competitive landscape
GamingJobs
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations. (https://careers.microsoft.com/v2/global/en/accessibility.html)
