In office requirements: This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote)
At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.
The Role: The CRM team is responsible for all email, app push, and SMS communications between Wayfair and our customers. As an Email Manager, you will oversee the daily operations and performance of the email channel, one of the company's largest drivers of engagement. Reporting to the Associate Director of CRM, you will be responsible for executing an aggressive testing roadmap, monitoring channel health, and managing a team of direct reports. This role is perfect for a data-driven marketer who enjoys coaching a team and thrives in a fast-paced, high-execution environment.
What You'll Do
Monitor Channel Performance: Act as the daily owner of health metrics for the email channel. You will track performance against goals, provide regular reporting updates, and escalate or solve technical issues as they arise.
Team Leadership: Manage and mentor a team of analysts (approx. 3-5), focusing on their professional development, workload prioritization, and the delivery of high-quality work.
Execute the Roadmap: Translate the long-term email vision into actionable plans. You will identify immediate opportunities for improvement and manage the end-to-end execution of new initiatives.
Drive A/B Testing: Lead the implementation of a robust A/B testing roadmap. This includes planning 6-month cycles, ensuring tests are statistically sound, and analyzing results to inform future campaigns.
Support Commercial Bets: Execute marketing strategies for key business priorities, such as the Rewards program and Wayfair Verified, ensuring the email channel supports broader company goals.
Subject Matter Expertise: Develop a deep understanding of our marketing tech stack and operating model to serve as a key point of contact for the email channel.
Cross-Functional Collaboration: Work closely with Product, Data Science, and Creative teams to ensure marketing assets are launched on time and technical capabilities are utilized effectively.
Culture Setting: Foster a collaborative and inclusive team environment, serving as a motivator and resource for your direct reports.
What You'll Need
Education: Bachelor's degree in Business, Economics, or a quantitative field preferred.
Experience: 4-6 years of experience in data-driven marketing, consulting, tech, or strategy. Prior experience specifically within email marketing or CRM is highly preferred.
Management: 1+ years of experience directly managing or leading others, with a proven ability to delegate and coach junior team members.
Technical Skills: Proficiency in SQL and data visualization tools (e.g., Looker). Advanced skills in Google Sheets or Excel.
Analytical Mindset: Familiarity with A/B testing fundamentals (significance, sample sizing, and KPI selection).
Communication: Strong verbal and written communication skills with the ability to present data-driven findings to stakeholders.
Adaptability: Ability to manage multiple projects at once and pivot quickly in a fast-paced retail environment.
Benefits & Perks - US
Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
Global Traveler Health Insurance through GeoBlue.
24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
401(k) matching with immediate vesting.
Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
Tuition Reimbursement.
Wayfair Employee Discount.
Gym/Fitness Discounts (Wellhub and varying regional memberships).
Exclusive access to thousands of perks & discounts through BenefitHub.
Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form (https://docs.google.com/forms/d/1ElBqKaQYGR9j0NiQHQYCGbHkqKqN746Nk62pI32IyLU) .
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About Wayfair Inc.
Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
