JOB SUMMARY
The Regional Area Director - Extended Stay Brands drives performance results across a portfolio of franchisee ownership groups, property management companies (PMCs), and larger ownership entities. This role focuses on revenue growth, quality assurance, guest satisfaction, market share, and profitability. Acting as a trusted advisor, the Regional Area Director influences operational excellence, supports new hotel openings, and ensures integration into Choice systems. This is an individual contributor role with significant operational consulting responsibilities.
PRIMARY RESPONSIBILITIES
Drive Portfolio PerformanceImprove unit-level revenue results and optimize market share performance through proactive consulting and relationship management with franchisees and PMCs.
Ensure effectiveness of local sales and revenue management activities.
Track and improve GOP performance through best practice consultations.
Support brand program execution and guest experience improvement initiatives.
Oversee New Hotel Openings & Ramp PerformancePartner with ownership groups and Opening Services to ensure successful, on-schedule openings and ramp-up performance.
Develop pre-opening sales and marketing plans.
Optimize market segmentation strategies and minimize OTA contribution.
Influence Guest Experience ImprovementMonitor guest feedback and quality assurance outcomes to identify improvement opportunities.
Promote proactive engagement in guest relations and training compliance.
Encourage property-level training through ChoiceU resources.
Technology Integration & TrainingSupport integration of Choice technology platforms and training initiatives for owners and PMCs.
Collaborate with technology teams on implementation and reporting requirements.
QUALIFICATIONS
Bachelor's degree required or equivalent combination of education and work experience.
Minimum of 8-10 years of progressive multi-unit hotel operations leadership experience
Extensive multi-unit operations management and/or sales leadership experience required.
Strong understanding of revenue management principles.
Proven ability to influence and consult with senior-level stakeholders.
Excellent analytical, communication, and problem-solving skills.
Ability to manage multiple priorities and travel extensively (up to 70%).
Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and related business software.
Familiarity with hospitality systems and technology platforms preferred.
KEY COMPETENCIES
Strategic Thinking: Ability to analyze market trends and develop actionable strategies to optimize performance.
Relationship Management: Build and maintain strong partnerships with franchisees, PMCs, and internal stakeholders.
Influencing Skills: Persuade and guide ownership groups toward operational excellence and brand compliance.
Consultative Approach: Deliver tailored solutions and best practices to improve revenue and guest satisfaction.
Adaptability: Thrive in a fast-paced environment with frequent travel and evolving priorities.
Data-Driven Decision Making: Utilize analytics to identify opportunities and measure success.
YOUR WORK LOCATION
As our Regional Area Director - Extended Stay Brands, you will be a remote-based associate, working from your home office. You will be required to connect virtually with Choice team members and leadership on video via Zoom, with possible periodic travel in-person to our beautiful, state-of-the-art worldwide offices in North Bethesda, MD, Scottsdale, AZ, or St. Louis Park, MN. Frequent nationwide travel will be required 70% of the time to visit trade shows, conventions, franchisees, and other industry events.
SALARY RANGE
The salary range for this position is $114,907-$135,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
Pay ranges listed are for this position and are what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
PLEASE NOTE: This role is not eligible for sponsorship.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves - the striver, the dreamer, the entrepreneur - because that's who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD - Located at Pike & Rose (https://pikeandrose.com/) , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ - Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN - Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote - Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice's Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice's Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
