Brand Marketing Manager

Uber • San Francisco, CA • 9h ago

About the Role

Uber's regional marketing teams play a critical role when it comes to establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, regional marketers work cross-functionally with stakeholders across Commercial, CRM, Creative, Media, and Agency partners to bring scalable, insight-driven campaigns to life-helping drive both merchant growth and Uber Eats business success.

In this role, you'll report to the Head of Delivery Growth & Engagement Marketing and will be charged with developing and leading high growth, co-marketing partnerships & campaigns with our key strategic brands.

This Marketing Manager will serve as a critical driver for several key co-marketing programs, focused on demand generation and merchant enablement.

What You'll Do

Develop a deep knowledge of, and relationships with, our strategic merchant partners to intimately understand their business priorities (i.e. business targets, P&L priorities, audience segmentation, priority markets)

Act as the lead co-marketing POC to collaborate with internal teams and stakeholders (Sales, Ops, Comms, Media, CRM, Creative) to develop and execute marketing strategies to drive merchant growth

Partner with external agencies, media partners and our strategic merchant partners to develop and execute on high-impact, culture-shaping co-marketing campaigns that aligns to objectives, brand standards and channel best practices

Deliver best in class thought-partnership, account management and project management to develop scalable and efficient - yet impactful - marketing programs

Development of demand-driving tactics across owned CRM channels

Understanding and experience in creative development, influencer collaboration, media partnerships, channel deployment

Build campaign learning agendas, measure performance, and translate insights into actionable recommendations for future strategies.

Write insightful and thoughtful executive-facing strategies and recaps

Basic Qualifications

5+ years of generalist marketing and/or Operational experience, preferably in a fast-paced oriented environment.

Bachelor's degree

Preferred Qualifications

Experience developing and executing holistic partnership strategies and end-to-end campaigns

Strong business acumen; structured thinker with project management skills and attention to detail

Comfortability working with data and using data to inform decision making; ability to translate results into recommendations

Ability to gather and analyze data to build reasoned strategies, measure effectiveness and inform future learnings.

Good relationship management skills, as you will engage with partners across several different functions, global marketing colleagues, and stakeholders at merchant brands in order to be successful

Effective communication skills - both written and verbal - to entrust yourself as a reliable partner with merchant partners, and share plans internally and externally for alignment

Ability to bring to life the Uber brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs

A strong customer-centric mindset - you are always thinking about how our customers interact with the brand

The ability to take the initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset

Comfortable working in ambiguity and shifting priorities while maintaining focus on outcomes

Experience executing integrated marketing campaigns with agency support

Experience and fluency with media, meaning you can strategically evaluate media channels, spend levels, reach and frequency and targeting to develop GTM plans.

Track record of driving business success through Marketing, with a focus on leveraging audience insights and research to formulate GTM strategies.

Fluency across the marketing mix - both in brand-building and direct response

Deep knowledge of CRM, including how to effectively speak to consumers and design creative for owned channels

On the pulse of culture, with the ability to identify and evaluate cultural opportunities and use them to develop breakthrough campaigns

For New York, NY-based roles: The base salary range for this role is USD$130,000 per year - USD$144,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$130,000 per year - USD$144,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other @types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.

Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform

Uber

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