The Position
About this Marketing Role
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today's innovations, and fuel tomorrow's breakthroughs.
This Customer Marketer position is integral to successfully delivering the Marketing Vision and will be primarily focused on Patient marketing across the NeuroImmunology franchise. You will join the team that supports the Direct to Consumer (DTC) campaign focused on maximizing the launch of our products, delivering a best-in-class experience for all patients, and preparing for future potential launches in our robust MS pipeline. We are looking for a marketer who will play a role in orchestrating omnichannel patient experiences spanning the MS treatment journey.
Key Job Responsibilities
Strategy
Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers
Content
Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
Execution
Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
Partners with agencies and the Commercial Medical Legal Regulatory Review Committee (CMLR) to facilitate development, approval, and pull-through of compliant and effective promotional tactics
Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns
Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics
Demonstrates Proficiency within the following Key Competencies
Customer Marketers are expected to consistently perform at the foundational level (foundational is defined as knowing the key components of a competency and applying it, sometimes with coaching support).
Customer Understanding - I'm always learning about my customers, what they need, and the world they live in.
Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
Strategy Development - I make smart choices about what efforts will help achieve customers' goals and our goals.
Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Minimum Candidate Qualifications & Experience
Bachelor's degree
One year of marketing experience or an MBA
4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Additional Desired Candidate Qualifications & Experience
Marketing experience in relevant industries
Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes
Some experience with direct to patient/consumer marketing or patient support programs
Location
This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus
Relocation assistance is not available at this time
Roche Operating Principles
Put Patients First: I always act as if patients I know are in the room and do what's best for them
Follow the science: I seek answers through experiments, data and debate, and act on facts
Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
Make impact now: I take accountability to do what's right, deliver value fast, and don't wait for certainty
Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location in California is $128,700 - $238,900. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits (https://roche.ehr.com/default.ashx?CLASSNAME=splash)
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants (https://docs.google.com/forms/d/e/1FAIpQLSdZWlsbfQOvFVIQgHE_iDzWUTlhZvj6FytIzjS7xq6IGh1H5g/viewform) .
