Senior Trade Marketing Manager/Shopper Marketing

Valvoline Global • Lexington, KY • 15h ago

Valvoline Global Operations Headquarters is located in Lexington, KY. We prefer local candidates willing to work an in-office work schedule (3 days per week). *This position offers a full relocation package for non-local qualified candidates.

How You Will Make An Impact

The Senior Trade Marketing Manager leads Valvoline Global's Trade Marketing function for the Do-It-Yourself (DIY) business and oversees a team of four Trade Marketing Managers supporting major strategic accounts across the US & Canada. This leader will also own developing and implementing strategy for Emerging Channels, including Farm, Convenience, Grocery, and other developing channels, which represent a large opportunity for growth.

This role partners closely with Sales to plan and execute a seven-figure consumer promotions budget, leading the team to design programs which will drive incremental sales for both Valvoline and retailer partners. The role requires strong shopper marketing and holistic customer campaign development experience.

Key Responsibilities include:

Leadership of the Trade Marketing Team & Function

Lead, coach, and develop a team of four Trade Marketing Managers.

Establish team priorities and enhance capabilities across promotion planning and execution.

Grow and deepen Valvoline's relationships with our key retailers, ensuring clear process understanding and communication for both internal and external partners to hit timelines.

Build holistic, customer-specific marketing plans and promotional calendars, including development of creative across in-store merchandising, commercial, digital, retailer media network, and other communication touchpoints.

Lead cross-functionally with Sales, Brand, Digital, and eCommerce to align plans, content, and messaging.

Partner with National Promotions and Partnerships team to develop content for external customer meetings and the annual Valvoline National Sales Meeting to outline the upcoming year's programs and priorities.

Own, plan, and execute a seven-figure annual consumer promotions budget.

Emerging Channels Strategy & Ownership

Own strategy, planning, and implementation for Emerging Channels in partnership with Sales.

Build scalable promotions and frameworks for managing a fragmented customer base.

Identify whitespace opportunities and develop programs to grow promotion opportunities with retailers, improving year-over-year volumes.

Promotion Effectiveness, Analytics & Insights

Partner with Category Management and Analytics teams to evaluate promotional effectiveness.

Recommend improvements to pricing and promotional strategies.

Utilize syndicated data, retailer POS, and media analytics to shape customer storytelling, especially during customer line reviews.

What You'll Need

Bachelor's degree required

5+ years of Trade Marketing, Brand Management, Customer Marketing, or Retail Marketing experience.

Demonstrated experience developing holistic customer programs. Additional experience bringing high-profile sports or media property partnerships to life for retailers is preferred.

Proven success managing trade budgets and optimizing investment returns.

Strong leadership and people development.

Process and detail-oriented.

Deep expertise in trade marketing, shopper marketing, and promotional strategy.

Strong analytical and financial acumen.

Highly collaborative with strong customer communication skills.

What Will Set You Apart

MBA preferred

Experience in CPG, automotive aftermarket, or distributor networks preferred.

Experience developing marketing programs with retailers

Benefits That Drive Themselves

Health insurance plans (medical, dental, vision)

Health Savings Account (with employer-base deposit and match)

Flexible spending accounts

Competitive 401(k) with generous employer base deposit and match

Incentive opportunity*

Life insurance

Short- and long-term disability insurance

Paid vacation and holidays*

Employee Assistance Program

Employee discounts

PTO Buy/Sell Options*

Tuition reimbursement*

Adoption assistance*

Terms and conditions apply, and benefits may differ depending on position or tenure.

LI-MW1

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