Senior Product Marketing Manager

Vanguard • Malvern, PA • 7h ago

Responsibilities

Lead development and execution of the multi-year marketing strategy for the assigned product, service, or audience segment.

Translate business goals into clear, actionable strategies, OKRs, and marketing plans.

Define and evolve the segment's positioning, value proposition, and messaging architecture.

Build a deep understanding of target audiences, including behaviors, needs, motivations, and key decision drivers.

Apply market insights, competitive intelligence, and win/loss analysis to guide strategic decisions and influence business direction.

Oversee development of content, integrated campaigns, and experience support (events, meetings), partnering cross-functionally with engagement strategists, creative, MarTech, and analytics teams.

Act as a trusted advisor to senior business leaders, providing insight-backed recommendations that strengthen commercial outcomes.

Lead quarterly and annual planning cycles to align marketing investments, roadmaps, and resources with enterprise objectives.

Create a test-and-learn environment to continuously improve messaging, targeting, and channel strategies.

Qualifications

8+ years of experience in product marketing, go-to-market strategy, or related B2B marketing roles; financial services or retirement/recordkeeping experience preferred.

Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.

Proven ability to lead strategic marketing initiatives that drive business outcomes.

Demonstrated expertise in positioning, segmentation, competitive analysis, and multi-channel GTM planning.

Strong ability to synthesize insights and translate them into clear recommendations and marketing actions.

Excellent communication, storytelling, and stakeholder-influencing skills, including working with senior leaders.

Ability to manage complex cross-functional initiatives without direct authority.

Comfort working with data, establishing OKRs, and applying measurement to optimize marketing programs.

Experience operating in a regulated environment preferred.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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